Authors: Grow Your Twitter Tribe with These Tips

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How to Grow Your Twitter Tribe by Frances Caballo

Grow Your Twitter Tribe with Targeted Hashtags

A couple of years ago, I wrote a two-part series on hashtags authors could use to mingle with other writers on Twitter, find readers, and grow your Twitter tribe. Let’s look at that list and had several more to it.

But first let me explain a method you can use to find readers. In one word that method is hashtags. I would use the following hashtags for that purpose:








To attract readers to your tweets, add one of these:










Use genre-related hashtags, such as #mystery, #thriller, #memoir, #nonfiction, #fiction, #YA, #NewAdult, #shortstory, #poetry, #crime, #DarkFantasy, #dystopian, #erotica, #romance, #HistFic

To network with other authors and those in the publishing industry you might want to use some of these:



#IAN (Independent Author Network)







#1K1H (write one thousand words in one hour)






#NaNoWriMo (National Novel Writing Month is held every November)













Use #WW (#Writers #Wednesday) to acknowledge your Tweeps who write.

#KPD (Kindle Publishing Direct)


To share book marketing advice, try these:




Hot Twitter Tips from Around the Web

All of the links to the posts that I mention here will be available in my show notes, which I publish on my blog at every Friday morning.

Let’s start with this post by Book Marketing Tools titled 5 Things For Authors To Tweet About (That Aren’t “Buy My Book!”).

Here are the tips from this blog post:

  • Tweet about relevant, popular hashtags. I like to look at Trending Issues to find relevant hashtags and this author suggests some websites to find some: Twitag, Twubs, and What the Trend. Twitag operates like a search engine.
  • Don’t hesitate to tweet your milestones, such as the sale of the first 1,000 copies of your newest book.
  • Create text-based images to promote interesting passages from your book. You can use Canva or PicMonkey to create these for free.
  • Tweet quotes from reviews of your books.
  • Network with other authors.
  • Promote discounts on your books.

[clickToTweet tweet=”Remember to tweet quotes from reviews of your books via @CaballoFrances” quote=”Remember to tweet quotes from reviews of your books via @CaballoFrances”]

You know how big video is now so that’s why I’m sharing this next post by Marc Levy titled The Ultimate Guide to

In this post, he explains that, unlike Periscope, is about conversations between up to four people. There’s always one host but there can be four speakers. Everyone else who joins the conversation is in listen mode but can respond or ask questions via tweets.

Blab has rules and they include: respect everyone in the conversation, honor the viewer’s time, let others talk, do not Blab and drive.

You can use tags (or keywords) to find and filter content you might want to listen to. You can also subscribe to a Blab. If you subscribe to a Blab but miss it, the host can save the Blab discussion and email you a link for later viewing.

You can get involved in a Blab discussion, even if you’re not one of the four speakers, by showing appreciation for the discussion with Props, formerly feels, or two hands raised.

If you’d like to add to the conversation, you can add your thoughts to a sidebar chat on the right of your screen.

You can also ask questions by inserting a /q before your question. To reply to a comment, type @mention before your comment.

There is so much more information in this post that I’m not being fair to it. I urge you to visit the post, see the visuals, and read the instructions on how to create your very own Blab.

For information on how authors might use or Periscope, another video app, check out the post I wrote for titled Authors: Have You Blabbed or Scoped Yet? 

Here’s a post from author Meg Waite Clayton titled 19 Twitter Tips for Authors + Others.

Let’s look at some of her tips.

  1. Being funny is a good thing on Twitter. However, I have to add that what may be humorous to you can be deemed as offensive to others so stay safe with your humor.
  2. Be informative, always.
  3. Tweet images as often as possible.
  4. Be genuine.
  5. Don’t use all of the 140 characters allotted to you. Just use 120 if possible.
  6. Ask questions.
  7. Never whine.
  8. Your tweeps may like to hear a random thought from you occasionally. I usually use this by tweeting a trending hashtag that’s unrelated to social media, books or authors.
  9. Be sure to tweet on weekends and afternoons. And I would add that to speak to people around the world, don’t hesitate to tweet late into the evening.
  10. Do not link your Facebook account to your Twitter account. It will make you look lazy.

Check Meg’s post to read the rest of her sage advice.

[clickToTweet tweet=”Never link your Facebook account to your Twitter account via @CaballoFrances” quote=”Never link your Facebook account to your Twitter account via @CaballoFrances”]

If you’re interested in getting more into video, then you’ll want to read this post by Kim Garst titled 37 Ways to Build a Huge Brand on Periscope.

Periscope and are huge beyond what you might think and this post is the most comprehensive one I’ve seen yet on Periscope.

Here are some of Kim’s tips:

  1. Save the videos you create for repurposing and sharing.
  2. Be casual and personable. If you watch other Scopes, you’ll notice how the host always recognizes people as they join the broadcast.
  3. Launch contests and giveaways.
  4. Follow back Tweeps who regularly watch your broadcasts.
  5. Broadcast regularly.
  6. Answer questions while you’re live.
  7. Consider holding Q&A sessions.
  8. Launch new books during a broadcast.
  9. Ask for hearts, Periscope’s method to express appreciation for the host.
  10. Experiment with your timing.
  11. Ask your listeners to tweet about the broadcast to attract more attendees.
  12. This is important: make sure your smartphone is fully charged.

Kim has 25 additional tips so if you’re interested in Periscope, check out the post.

Finally, this is a guest post that Jordan Rosenfeld wrote for my blog that everyone seems to adore. It’s titled How Not to Sell Books on Twitter … And What to Do Instead.

[clickToTweet tweet=”Offer your followers something of substance on Twitter @Jordanrosenfeld” quote=”Offer your followers something of substance on Twitter @Jordanrosenfeld”]

In this post, Jordan explains the unique manner in which she marketed the book she wrote with Martha Alderson titled A Writer’s Guide to Persistence, Make a Scene.

Some of her tips include:

  • Offer your followers something of substance.
  • Share your work, don’t sell it.
  • Put your book link (as a shortened bitlink or similar) in your Twitter bio.
  • Curate content from other writers of a similar genre or kind.

What’s unique about her method is without using the title of her book or a link to Amazon, she merely tweeted lines of pure wisdom. Be sure to read it and try this method to grow your Twitter tribe.


Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

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  1. I had no idea there were this many hashtags regularly used for writers and readers. Thanks for the great tips, as always, Frances.

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