Authors: Enjoy Social Media Success with These Tips

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 Social Media Success for Authors by Frances Caballo

You’re reading the text version of the Social Media for Authors Podcast, Episode 34 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of blog posts with awesome tips about Social Media and, of course, I have tips to make you happier. 🙂 Enjoy!

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I want to start by mentioning that I live in Northern California and our neighboring county, Lake County, has been besieged by fires all summer. The biggest fire yet started recently, and if you’d like to help, you can contact the Red Cross. Survivors of the Valley Fire need everyone’s support.

Next, I want to mention that there’s a free, online author’s conference in October. The benefit of attending this one is you don’t have to buy a plane ticket or stay in a hotel. Just follow the link to learn more about the conference and the speakers. There will be some talented speakers at this event, including moi.

Feel Happier on Social Media

For today’s episode, instead of sharing my own tips I thought I would instead share a post I read on Fulfillment Daily called 7 Tech Habits Guaranteed to Make You Happier.

We can all feel happier at times, right?

Research shows us that whether tech will make us happy or not depends on what we do with it. So here are some tips to make it a better experience.

  1. Send affectionate notes to your loved ones.
  2. Contribute often by sharing great posts.
  3. When you look for content to post, try to inspire and uplift others.
  4. Be kind when you connect with others.
  5. Connect with a loved on eye-to-eye. According to this website, “Research by Paula Niedenthal shows that eye contact is the most essential and intimate form of connection.” On the virtual sphere, video helps you to achieve this but you can’t beat eye-to-eye contact with a person sitting across from you.
  6. Try to log onto a well-being app once a day, such as Fulfillment Daily, Destressify or Happier.

Let’s move on to the rest of this podcast.

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Social Media Tips from Around the Web

Let’s start with Anne R. Allen’s post Why Social Media is Still Your Best Path to Book Visibility.

It seems as though more and more website owners are using popups to attract signups to their newsletters.

I’ve never used them, and I don’t ever intend to use them. Because they annoy me, I purposely don’t sign up for newsletters or to receive downloads if I have to fill out a popup.

Anne seems to be equally annoyed by them.

In Anne’s words,

The “biggest email list” contest has led to a tsunami of emailed crap.

Anne cites an example of an author who gathered email addresses from blog comments to grow an email list. This practice is flat-out wrong and a betrayal of trust of those readers who visit your website and leave comments on your blog.

Here are the reasons why Anne prefers blogs more than newsletters:

  • You can’t comment on a newsletter. It’s static and non-interactive.
  • You can subscribe to a blog just as easily as a newsletter.
  • A stranger can’t stumble upon your newsletter. It doesn’t bring in new readers.

Then she goes on to explain when she feels email marketing works better than social media when your readers don’t use social media.

And if you write children’s literature, Anne finds newsletters are a better tool to reach bookstores and librarians.

Anne also explains the big secret about social media for writers: it’s not about marketing; it’s about communicating with your readers. As Anne says, “Kinda like a phone.”

Anne has even more pithy comments about Facebook, Twitter, and the most important social media pages for an author so be sure to check out this post.

Next, let’s talk about a post by Buffer titled Why Do People Share What They Do? Here’s What Neuroscience, Psychology, and Relationships Tell Us About Highly Shareable Content.

Why is it important to understand why people share what they do? Because then you’ll know what type of content to post, however, you’ll still need to check your analytics to determine what resonates with your particular audience.

Here are the five reasons on why people share to social media:

  1. We share to entertain, inspire, and be useful. And among those reasons, our primary reason is to be useful, which I interpret as being helpful.
  2. We share to express who we are.
  3. We share to nurture our relationships. For example, I love dogs – especially Labrador retrievers – and whenever I post images of dogs I tag my dog-friendly Facebook friends. This encourages feedback, comments, and shares and continues to nurture our relationships.
  4. We share to feel more involved.
  5. We share to get the word out about specific causes. Remember the ALS ice bucket challenge and how everyone, everywhere seemed to be joining in? That’s an example.

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When you post to social media, remember to stay positive, arouse emotions and convey useful information.

Here’s another tip from Buffer: They are giving away an eBook titled Top 25 Social Media Strategies. Be sure to check it out, especially if you’re still new to social media.

This next post is from Social Media Examiner, and it’s titled How to Optimize Your Social Profiles for Search.

If you want your social media profiles to present your brand – you – in Google searches, you’ll need to review your social profiles.

For Facebook, Google’s search results use the Facebook page name, short description, the number of Likes, and the number of people talking about the page. Facebook pages with keywords in the page name rank higher in Google search.

Twitter profiles that contain keywords in the username rank higher in Google searches. For authors, this is good news because you are your brand and your twitter handle and account name should be in your name, not the name of a book.

If you have a LinkedIn page, which I don’t but that’s another story, you’ll be happy to know that Google pulls in LinkedIn company pages for its search results.

Why would you want a LinkedIn page in addition to a profile? Because writing and publishing comprise a business. However, this is where I don’t agree with the pundits. For the average Indie author, I think that having a LinkedIn author profile is sufficient.

If you write and teach, then you’ll want also to have a company page for services you offer writers.

Finally, here’s a post I wrote. Do you feel confused by all the jargon on social media? That’s why I wrote this next post, 56 Social Media Terms Writers Need to Know.

You’ll find terms used on Twitter, Facebook, Pinterest, LinkedIn, Google+ and numerous miscellaneous terms.


Avoid Social Media Time Suck

If you’d like to work more efficiently on social media so that you’ll have more time to write, check out my newest book, Avoid Social Media Time Suck. This book explains the four-step process to effective and efficient social media marketing for writers.


Sell More Books with These Tips by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, written and copyrighted by Frances Caballo. Loved this episode? Subscribe to the podcast on iTunes!

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