Are Press Releases Dead? Is Email Marketing Important?

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Press Releases - Email Marketing - Frances Caballo

Summer is here and I couldn’t be more thrilled. Get outside. Observe. Take in the fresh air and let it all feed your creative side and breathe new life into your writing. Most of all, relax and have some fun. You’re doing what you love, right? Writing books, selling books, and living the life you’ve dreamed of. So go for it. Feel the sand on your feet, touch a tree, and dance in the sunlight. I recently took my dog to Carmel Beach at 7 am and it was beautiful, serene. Sure, there were dogs off the leash and that was the part of the fun. To let my Dixie run into the water, play with other dogs, and enjoy the energy surrounding her was thrilling to watch. What are you doing this summer? I’d love to know!

This week’s roundup is again filled with an array of wonderful information touching on press releases, email marketing, the problems inherent to being one expert, and more. I hope you enjoy the selection.

Brexit: Twilight of the Experts? by Joel Friedlander: “There’s a specific problem that subject-matter experts run into when they attempt to interact with newcomers. As you gain expertise, you naturally evolve away from the open-minded inquiry that typifies most newcomers. When you don’t know much, you’re open to just about anything. As you get more educated, the options narrow, and that’s not necessarily a bad thing, it’s part of the process of becoming more experienced yourself.”

Note: This post by Joel Friedlander is an excellent reminder to nonfiction bloggers If your information is too advanced, or you forget to cover the basics, you’ll lose readers who can benefit from your expertise.

[clickToTweet tweet=”Don’t forget to cover the basics for readers new to your field of expertise ” quote=”Don’t forget to cover the basics for readers new to your field of expertise”]

For YouTube stars, writing a book is still a big deal from the Wall Street Journal: “How can you tell if somebody’s really big on YouTube? Subscriber count mean something. A book deal might mean even more. A host of YouTubers have entered the world of old-fashioned physical media by publishing memoirs, fiction and even comic books since 2014. This weekend at VidCon, a convention for the YouTube-famous and those who aspire to be, fans were able to get their hands on a printed extension of their favorite online personalities.”

Note: Video is huge. Look at the innovations of Vine, Blab, and Periscope for Twitter, Facebook Live, and then good old YouTube. If you have the right look and energy, you can definitely rise to the top. Look at the success of Alex Pettitt on Periscope and Amy Schmittauer on YouTube. If you want to learn more about YouTube, I highly recommend Amy’s low-priced video course, 30 Days to Better Vlogging. You’ll learn everything you need to know in this fun course.

[clickToTweet tweet=”Do you think there’s no place for writers on YouTube? There is! @CaballoFrances” quote=”Do you think there’s no place for writers on YouTube? There is! “]

What Should You Put in Your Email Newsletter?  from Jane Friedman: “If you struggle with what to write in an email, you’re not alone. You may be publishing two to three books a year, or writing blog posts three to five times a week, but email seems to build a crazy mental roadblock to creativity. The self-doubt and negativity shifts into overdrive.”

Note: Have you been reading the series on email marketing on Jane Friedman’s blog? The last installment by Kristen Oliphant focuses on content. She not only describes the types of content an author can include but her perspective on the content. That’s valuable information. If you’re still wondering how to use an email marketing program, be sure to read these posts.

The Magic of Press Releases

5 Reasons Press Releases Still Matter by Claire McKinney: “I have heard directly from book review editors that they toss the materials that come with review copies.  I have also had a radio producer chastise me for mistakenly not sending a press packet with a book.  Clients have asked me if press releases matter anymore: “I mean does anybody really read those things?”  The short answer is “yes”: there are media, booksellers, librarians, academics, etc. who actually do pay attention to an old fashioned press release, and you have no way of knowing who is going to insist on having one and who isn’t.  So in my opinion, I wouldn’t sacrifice this tool just yet.”

Note: In the world of social media, we tend to neglect press release to our own detriment. This post offers a pertinent reminder as to why they are still important.

Lessons in Viral Marketing from One of the Nation’s Top Supermarkets by Julia Reffner: “Who cares about a grocery store? The first day Wegmans was opened, 24,000 lined the store front. Hundreds of fans, some bearing shirts labeled “Wegmaniac” stood outside the door overnight in order to be one of the first customers to enter the store. The grocery chain has a bit of a cult following and a Facebook search yields dozens of campaigns of rabid shoppers begging for the store to be brought their community. So many wanted to work for the company that over 3,000 applicants were rejected.”

[clickToTweet tweet=”What can you learn about book marketing from a grocery story? A lot @CaballoFrances” quote=”What can you learn about book marketing from a grocery story? A lot”]

Note: If you think this post doesn’t have lessons for indie authors, well, you would be mistaken. Julia Refiner does an excellent job at culling the reasons behind the wild success of Wegmans and applies the to authors.

Quote of the Week

Quote of the Week - Frances Caballo


Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.


Practical Tips for Marketing Your Books on the Social Web

Social Media in 30 Minutes a Day by Frances CaballoMy newest book, Social Media in 30 Minutes a Day, is now available for sale.

In eleven chapters, I help you:

  • understand the new formula for saving time
  • learn how to become a more effective and efficient marketer
  • maintain quick cheat sheets to vocabulary and hashtags
  • learn about the apps that will best help writers save time while using social media.

So start learning how to save time online.


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