About


Who am I? I’m Frances Caballo (pronounced ka-by-yo), and I like social media.

Social media is a dynamic field that is constantly evolving, and I enjoy the challenge of keeping up with every innovation and tweak that occurs so I can help authors like you grow your online presence.

I began as a reporter before delving into the field of public relations. When social media emerged, it was only natural that I would use this new platform.

As a social media strategist and manager, my focus is on helping authors like you surmount the barriers that keep you from flourishing online and selling more books. When you retain me, you have a team member ready to set up your social media profiles, handle your accounts for you, provide training, and even write your blog posts for you.

That’s right; you’ll never have to think about your social media accounts again (unless you want to). I guess you could call me a social media genie. I do it all for you.

What if you only need a session or two of training? I can provide that as well.

Whether you write romance, literary fiction, memoir, YA, or for the new adult market, you need to be on social media if you expect to connect with your readers.

Client Testimonial

William H ColesFrances Caballo knows social media in all its forms and provides effective individualized strategies and success-oriented advice to writers with efficiency mixed with creativity, humor, and caring. Her flexibility in a rapidly changing industry adds to the value of specialized work well done with a smile, and always on time. ~~ William H. Coles, Author

Wondering what other people think of my services? You can find more testimonials here.

I’ve written guest posts for Joanna Penn and Jane Friedman’s blog and several specialty blogs, including Romance University,  Bowker’s SPA (Self-Published Author), and  Nina Amir’s blog, Write Nonfiction Now. And I’m a contributing writer to Joel Friedlander’s blog, TheBookDesigner.com and the designated Social Media Expert and blogger for BookWorks.

Author Marketing Experts, named me one of the top 16 people to follow on Twitter in 2016 and named my website twice to their top 30 list and top 50 list.

I’ve taught social media for authors through Stanford University Extension and UC Berkeley Extension as well as at the San Francisco Writer’s Conference, Redwood Writers, the Rocky Mountain Fiction Writers Conference, the Mendocino Coast Writers Conference, and the Bay Area Independent Publisher’s Association. In addition, I provided a summit session for the Canadian Writers Association and was interviewed by podcaster Joanna Penn.

The Importance of Social Media Marketing for Authors

In today’s world, authors need a social media presence to expand their reach to new readers, sell their books, and even find a publisher if that’s something you’d like to do.

We live in a social world and so it makes sense that social media would become a powerful marketing strategy for Indie authors. The beauty of it is that it levels the playing field between traditionally published authors and indie writers.

In other words, everyone has to be involved in the marketing of their books and that means you need a vibrant online presence. A publisher’s marketing arm has the same resources at hand that you do: social media, an author website, and a blog.

Social media is how you build trust with prospective readers, deepen relationships with the readers you already have, and boost traffic to your website and online venues where readers can purchase your books.

Personal Notes

for Frances Caballo About PageSome people think I’m on social media 24/7. Absolutely not. Like you, I try to maintain a healthy balance in my life. I hike, cycle, dance (love the Blues), and volunteer as a “foster parent” for the Golden Gate Labrador Retriever Rescue, based in San Francisco. That’s how Paisley, pictured at left, came to me.

I also enjoy working out, hiking, and cycling. And I like two more things: a great glass of red wine and tequila. These days, I love a shot of 1800 Anejo with some lime. I’m also a huge fan of Don Julia 1942 Anejo — when I really want to splurge that is.

If you’re on any social media networks, connect with me. I’m active on Instagram, Facebook, and Twitter, but also use Pinterest and LinkedIn.

But enough about me.

If you’re feeling overwhelmed or don’t know how to approach social media or start integrating social media into your book marketing plan, let’s talk. I’m here to help you. You can also email me at Frances[at]SocialMediaJustforWriters.com.

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