This week’s Book Marketing Update is a simpler version.
I decided to focus entirely on book marketing news. Hope you like this tidier version.
Have a great weekend and keep writing. BTW: There won’t be a Book Marketing Update next week due to the US holiday, Memorial Day.
Why do good books fail to sell while poorly written books fly off the shelves? – from Author Media: “As an author, you must realize that some people are afraid to buy your book because they don’t want your book to make them feel guilty if they don’t finish it. These readers need to know what benefit they’ll gain from reading your book.”
I’ll Be Fine if You Don’t Read This Article – by Rick Lewis and from The Writing Cooperative: “What if instead of trying to capture the attention of other people we offered to FREE it? Imagine having the largesse we’d need to happily remind them, ‘I’ll be fine, and so will you, if you decide not to read this article.'”
Writing, Independence, And Selling Books Direct – from Joanna Penn and with Derek Sivers: Joanna Penn is consistently on the front lines of technology within the writing and book marketing spheres. Be sure to read this post.
How Bad Marketing Can Destroy Your Author Brand, Lose Friends, and Influence Nobody – by Anne R. Allen: “Bad marketing is worse than none. And I’ve seen some breathtakingly bad marketing strategies recently. I assume authors are hiring cut-rate online marketers who have more experience selling real estate in Mumbai and knock-off designer sunglasses than books.”
Quote of the Week
“When your story is ready for rewrite, cut it to the bone. Get rid of every ounce of excess fat. This is going to hurt; revising a story down to the bare essentials is always a little like murdering children, but it must be done.” — Stephen King