This Book Marketing Update is heavy on social media, as it should be. There’s always a lot happening on that front.
I included below a reference to a new report on social media trends for 2022. Be sure to check it out. TikTok is the internet’s new darling but before you jump on that platform, remember that most Gen Z uses it, making it perfect for YA and similar genres.
My indulgence of choice this winter has been hot cocoa with marshmallows. Nothing else is quite the same for warming me up. What is your indulgence?
Have a warm and snuggly winter.
Successful Self-Publishing Tips – from Joanna Penn and with Mark Dawson: If you’re new to self-publishing or you need to brush up on your skills, check out this interview of Mark Dawson, an expert in book marketing.
12 Clever Ideas for Promoting Sequels or Later-Series Books – from BookBub Partners: “If you’re publishing a sequel, whether it’s the second book in a duology or a later-in-series book, its launch is a chance to capitalize on the success of the previous book(s). You’ll already have a built-in fan base eager for more, but you need to make sure they’re aware a sequel is getting published and when it’s launching — plus, you’ll want to hook new readers as well.”
The Indie Author Magazine – from Self-Publishing Formula and with Chelle Honiker and Alice Briggs: “As the business of being an indie author has finished its first decade, Chelle Honiker and Alice Briggs have decided to work with other indies to create the world’s first magazine about the industry. James talks to them about the inspiration for this idea, the work that’s being done behind the scenes, and what they see coming in the future.”
Best Newsletter Design Tips + Free Resources – from MailerLite & by Megan de Graaf: “How did your last email campaign perform? If you expected better results, it might be time to tweak your email design.”
@MailerLite Gegan de Graaf
How to Build an Email List Before Your First Book Comes Out Using Short Stories – by Author Media and with Thomas Umstattd Jr: Author Media released this podcast a few years ago but the content is still valid and current. If you missed this episode in the past, make sure to listen to it or read the transcript now.
Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts – from Social Media Today: “Facebook’s added some new elements to Creator Studio to mark the new year, including a Stories preview option for video uploads, and a new way to preview how your posted content looks in-stream.”
Twitter Launches Live Test of Full-Screen, Visual Tweet Reactions – by Andrew Hutchinson: “Twitter’s taking the next steps with its full-screen, video reply option, with the launch of a live test on iOS that will enable users to choose ‘Quote Tweet with reaction’ to create and customize a unique Tweet take.” This is what it will look like:
2022 Social Media Trends – from Hubspot and Talkwalker: This is nothing short of a phenomenal report. Don’t miss it! TikTok will be bigger than ever in 2022 but remember this: it’s most popular among Gen Z.
5 Things to Consider When Choosing a Book Title in the Internet Age – by Anne R. Allen: “These days the competition — in both the book and film markets— is mind-boggling. Today’s market is more saturated than authors of 30 years ago could have imagined. Successful indie authors publish 12 or more books a year. And both publishers and authors are madly republishing their backlists. 1000s of new books launch every day. This means choosing a book title that people remember is essential.”
Take a Look
A Writer’s Guide To The End Of Self-Doubt – from Joanna Penn & with William Kenower: “How can we recognize self-doubt and create alongside it as part of the author journey? How can we write with confidence and double down on what we love the most? William Kenower talks about these aspects and more.”