I think this is the meatiest Book Marketing Update I’ve ever produced.
It’s my hope that you find the blog posts I reference below helpful. They are definitely full of tips every author can use to improve their book marketing strategies.
You won’t hear from me again via this newsletter for a couple of weeks. Yes, I’m taking a break and I hope that you do, too.
Regardless of how you celebrate this time of year, I hope you’re able to relax and enjoy those who mean the most to you.
Millions of Followers? For Book Sales, ‘It’s Unreliable.’ – from The New York Times: Having a social media presence is critical for authors. After reading this article, read the following one by Jane Friedman, “Yes, Social Media Can Sell Books ….”
Yes, Social Media Can Sell Books. But Not If Publishers Sit on Their Hands – by Jane Friedman: Jane Friedman wrote this blog post in response to the New York Times article I reference above. She says, “Which brings me to the New York Times article published yesterday about celebrity-authored books that aren’t selling all that well … Is it really unreliable? Or is it publishers falling asleep at the wheel? Or is it the case of not-so-great books being published and no one wanting them?”
Launching a Book: Baby, Art or Product? – from Jane Friedman and by Barbara Linn Probst: Be sure to check out this post. Jane Friedman and Barbara Linn Probst have a link at the bottom to a training they will co-host in January. The fee is a mere $25.
Foreign Book Marketing Opportunities
Foreign Market Opportunities for Authors – with Alex Newton and from Self Publishing Formula: “When is it a good time to translate your books into another language or turn them into audiobooks? Alex Newton walks James Blatch through some of the ways he crunches the numbers to determine if a book is worth this investment.”
Instagram Adds Custom Text to Link Stickers, New Color Options for Your Stories Links – from Social Media Today: “Instagram has added the capacity to add custom text to link stickers, while you can also choose from a range of color options for the sticker display in your Stories.”
Twitter Tests New, TikTok-Like Full-Screen Display for Explore – from Social Media Today: “The display is pretty much exactly TikTok, with a Twitter navigation bar at the bottom, once again underlining the massive influence that TikTok has had on social app development, as every platform scrambles to keep up with the latest trend.”
9 Website Design Best Practices to Use in 2020 – from MailerLite: How long does it take a first-time website visitor to decide how long they want to hang out there? Not long! Check out this post to discover website design tips you can pass along to your webmaster.
How To Prepare Your Blog For The New Year: The Definitive Guide – from Blogging Wizard: “In this article, you will discover 17 high-impact tasks you can work on to set your blog up for success in the new year.”
Gifts for Writers
No More Journals! (Better Gifts for Writers) – from Florida Writers Association: Love these innovative writer gifts. Check them out!
Take a Look at These, Too
When—and Whether—to Hire a Developmental Editor – from Jane Friedman and by Tiffany Yates Martin: This post will help you determine when you might need a developmental editor.
Mark Dawson, a highly successful thriller indie author and Facebook ad genius, is offering a free course for authors on how to use TikTok. Be sure to sign up for it here.
Ira Glass on Storytelling: I discovered this video by reading Jane Friedman’s weekly newsletter, Electric Speed. Be sure to sign up for her newsletter.