In today’s Book Marketing Update, I include some new features on social media that you’ll want to start using soon.
Also, authors can now take advantage of new audiobook technology, which will reduce the production time and therefore, reduce the cost of producing your audio renditions. Be sure to check out those posts.
As we enter this season of holidays, I hope you are able to find time to relax, write, and enjoy your family and friends.
Book Marketing
How To Build Your Author Platform When You Have No Clue What That Means – from Bad Redhead Media: Rachel Thompson breaks down the elements of an author platform so that new authors can better understand the concept and begin building their own platform.
Which is Right for Selling Your Book — Twitter Spaces or Clubhouse? by Pierre DeBois: Check out this fascinating post!
Social Media
How TikTok is Changing the Publishing Industry from Marie Kester: “TikTok is growing a community of readers that review and recommend books, also known as Booktok. Whether it’s a list of favorite fictional characters or favorite fictional worlds, there is an entire collection of videos dedicated to the subject of books for book lovers.”
Expanding Sharing Links in Instagram Stories to Everyone via Instagram: This blog post outlines the steps to take to add a link to your Instagram Stories.
How to Use Instagram’s Newest Features as a Writer by Shelby Leigh and from The Writing Cooperative: “Instagram has made a lot of changes lately, and as a writer looking to get more readers and sell more books, there are many creative ways you can use them.”
Audiobooks
Spotify’s latest purchase is about becoming the place you listen to everything from The Verge: “Last week, Spotify announced plans to spend an undisclosed amount of money to acquire Findaway, an audiobook creation and distribution company that plays a major role in the industry. The announcement likely made sense to anyone who’s been paying attention to Spotify’s audio moves but for those who haven’t, to sum it up plainly: Spotify wants to be the place you consume all audio.”
Digital Narration with AI Voices with Taylan Kamis and from Joanna Penn: “Is digital narration with AI voices good enough for nonfiction or fiction audiobooks? Can human narrators benefit through voice licensing? What are the options for sales and distribution? Taylan Kamis from Deep Zen explains digital narration for audiobooks, and I share some samples from my digitally narrated books through Deep Zen.”
AI Comes to Audiobooks – from Publishers Weekly: “Producing audiobooks is expensive, so the appeal of automating audiobook creation is easy to understand.”
Take a Look at These, Too
Librarians, Educators Warn of ‘Organized’ Book Banning Efforts from Publishers Weekly: “Last week, a school board member in Flagler County, Fla., urged the local sheriff to open a criminal investigation over four copies on school library shelves of George M. Johnson’s queer YA memoir All Boys Aren’t Blue. And while just months ago that kind of move would have been regarded as a shocking but isolated incident, it is now all too common.”
Quote of the Week
