This week’s Book Marketing Update is heavy on book marketing blog posts as well as updates on social media that writers can benefit from.
I’m off this week. I hope you take time to rest from time to time as well.
Book Marketing
How To Build Your Author Platform When You Have No Clue What That Means by Rachel Thompson: In this post, Rachel Thompson of Bad Redhead Media, breaks down the five components of an author platform. Be sure to read this blog post.
5 Tips for Making the most of your Audiobook Deal on Chirp from BookBub Partners: “Running a Chirp deal is a great way to increase revenue from your audiobooks, drive a high volume of sales, accumulate more reviews, and find new listeners.”
How Authors Can Create a Reader Connection from Anne R. Allen & Ruth Harris: “Readers love getting to know their favorite authors, and this is where you come in. “
Book Marketing Buzz Blog: The Most Popular Author Interviews of the Year: Brian Feinbaum catalogs his most popular author interviews in this post.
Social Media
New Report Suggests TikTok Will Surpass 1.5 Billion Users in 2022 from Social Media Today: “Despite ongoing challenges from rival platforms, along with regulatory concerns, and even restrictions in some regions, TikTok continues to go from strength to strength. And according to the latest data from App Annie, the app’s growth momentum won’t be slowing down any time soon.”
New Study Looks at Optimal Instagram Hashtag Usage Based on 18 Million Examples: Marketers like to use 30 hashtags – the most allowed – on Instagram. But a study some months back said to use far fewer. Later, an Instagram app, just entered the debate with its own study.
New Survey Underlines TikTok’s Rise Versus Instagram as the App of Choice Among Teen Users from Social Media Today: If you write YA novels, you need to be on this app.
Take a Look-See
Can Stories Save the World? Writing for the Environment with DA Baden and from Joanna Penn: “The relentless news about climate change can leave us despondent — but what if we can use fiction to help people with positive ideas of what the future could look like and the actions we can take to change things? Denise Baden talks about the power of eco-fiction and explains the Green Stories Novel Prize, sponsored by Orna Ross.”
Quote of the Week
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.