I hope you enjoy this week’s Book Marketing Update.
My favorite post in the list below is the one by Author Media. This post explains the components of a press kit for your website. It is the most comprehensive blog post about press kits that I’ve ever seen.
If your are participating in NaNoWriMo, I hope your writing is flowing and that you turn out a great new novel.
As a note, I’m taking a one-week break for Thanksgiving. So, you won’t hear from me again until December.
If you live in the US, I hope you have a wonderful holiday.
Book Marketing
How to Grow Your Podcast Audience with David Hooper and from the Novel Marketing Podcast: “Why is podcasting so popular with bestselling authors? I suspect it’s because people who listen to podcasts are the same kind of people who buy books. Unlike social media, which attracts many non-readers, podcasts tend to attract readers. The podcasting world is a reader-rich environment.”
How to Create an Author Press Kit with Susan Neal from Author Media: This is the best blog post I’ve ever seen about author media kits. Be certain to read this one.
Email Marketing
Get inspired! 77 digital product ideas you can sell online from MailerLite: This list starts with items that businesses can sell. So, scroll down for the section for writers. There are some great ideas there!
The Internet’s Unkillable App from The Atlantic: Which app won’t die? Newsletter apps. Check out this article.
Social Media
TikTok Publishes New Holiday Campaign Planning Guide for Marketers from Social Media Today: You can download TikTok’s 16-page holiday guide here,
Facebook Launches ‘Creative App Platform’ to Expand Stories Functionality from Social Media Today: If you use Facebook stories in your book marketing, read about the new tools that may be a part of your future stories.
Take a Look-See
Why Facebook won’t let you control your own news feed from The Washington Post: While not about book marketing, I think this is an important article for everyone who uses Facebook to read. ” … Facebook crafts its ranking system to keep users hooked, sometimes at the cost of angering or misinforming them.”
Caught in pandemic limbo? Here’s how to rebound from life’s interruptions from NPR: “Survival as a creative act ‘is not trying to plaster over the isolation or to rewrite your predicament into something positive … It’s writing into the unknown. It’s writing toward the discomfort.’” Suleika Jaouad, author of “Between Two Kingdoms” -> Be sure to read this inspirational article or listen to the podcast.
Quote of the Week
