I hope you enjoy this edition of the Book Marketing Update.
There are posts in nearly every category of an author’s life from publishing to book distribution to book marketing.
Enjoy today’s roundup and your last days of summer.
Author Platform: Here’s What All the Fuss Is About from The Write Life: “The rise of the author platform as an industry obsession is a relatively new phenomenon. While industry folks may argue that platform has always mattered, today it’s more important than ever before.”
Start Here: How to Self-Publish Your Book by Jane Friedman: “This is an introductory guide on how to self-publish and choose the right services or approach based on your needs and budget.”
How Do Kindle Unlimited Subscribers Behave In 2021 (And How Does it Impact Authors)?: “Kindle Unlimited has revolutionized the eBook experience for both readers and authors. In this post we take a closer look at the habits of KU readers compared to non-KU readers, and what that means for authors whose titles are enrolled in KU. We surveyed over 2,500 readers and analyzed the results to find out what the takeaways are for the author community.”
The Value of Book Distribution Is Often Misunderstood by Authors by Jane Friedman: I don’t believe I’ve ever read a blog post on book distribution before. This one is excellent so I recommend that you read it.
Reading List for Authors
Writing, Publishing, and Business Books for Indie Authors from Alliance of Independent Authors: “Over in the AskALLi team, we thought we would collate a mid-year reading list for you ….”
Social Media News
Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend from Social Media Today: “As TikTok continues to gain momentum, Facebook continues to seek new ways to quell that growth, with its latest attempted pushback coming via Facebook Reels, which will enable users to create and share Instagram Reels within the main Facebook app.”
How To Get Real Followers For Instagram from Kicksta: This post includes an infographic with 12 tips.
5 Tips for Authors When Negotiating their Author Agreements from Anne R. Allen and Ruth Harris and by Joseph Perry: “For authors who are given a book contract and may not have an agent or attorney, here are a few tips that may help you in negotiating against the publisher.”