I’m back with another edition of the Book Marketing Update for you.
My message this week is short and sweet: Read the posts referenced below. They have great nuggets of information.
Enjoy your summer reading and writing!
3 Tips for a Great Cover Reveal from Writer Unboxed and by Greer Macallister: “The cover of your book is important! It makes a huge difference to how the book is perceived at every stage of the process, regardless of how your book is published or distributed. And making the most of the cover reveal is something any writer can do.”
3 Simple Mistakes to Avoid if You Want to Make Your Book a Best Seller from Jeff Bullas: Jeff Bullas understands the power of social media better than most. His words are wise so be sure to check out this post.
How to Build an ARC Review Team for your Book Launch by Dave Chesson and from Anne R. Allen & Ruth Harris: “While it doesn’t appear that reviews directly affect things like the Amazon algorithm, reviews are still a crucial tool to sell books.”
Launching Book 4 in a Series: How I Crushed My Sales Goals from BookBub Partners: The author details his preorder strategy, stacked ads during the preorder period, and ran his book launch on his own.
How to Harness Community to Build Book Sales and Platform by Jane Friedman: “When it comes to the differences between traditional publishing and self-publishing, marketing is a key area where strategies diverge, often dramatically.”
The HoneyMoon Effect: Does Amazon Give Preferential Treatment to New Books? from Dave Chesson: “Do new books get preferential treatment from Amazon, and if so, what does this look like and what can we do to counter it. Luckily, I devised an experiment using data-collecting software to finally answer this question definitively and have a method to benefit from the results.”
Amazon A+ Content: What is it and How to Use It by Jason Hamilton: “Amazon A+ Content is additional content that goes on your Amazon sales page. It allows you to use images, text, and tables for various reasons and in a variety of templates. In short, it’s a way to make your book stand out.”
Lessons Learned From A Decade Of Self-Publishing and Marketing Children’s Books with Karen Inglis and from Joanna Penn: “Taking the long-term view plus taking advantage of new marketing tactics can help you sell more books, as Karen Inglis talks about in this interview.”
Create effective re-engagement email for inactive subscribers from MailerLite: “Over time some of your subscribers will become inactive. These subscribers are not only bad for business, but they can actually hurt your future email marketing performance. Before you remove them from your list, try sending a win-back email campaign ….”
22 Best Social Media Marketing Tools To Grow Your Audience from Blogging Wizard: “Planning and executing a successful social media marketing strategy is a lot of work but the right tools can make it a lot easier. In this post, we’ll be sharing 22 of the best social media tools out there.”