I hope you enjoy this edition of the Book Marketing Update.
BookBub ads are huge, especially in the indie publishing sphere, so be sure to read the post I include below.
Knowing when to post on social media is so important. So naturally I included a post on that topic.
Want to increase engagement on Facebook? Then read the post from Hootsuite.
Actually, enjoy all of the blog posts listed below. You’re sure to learn a few tips or more!
6 Mistakes to Avoid in Your BookBub Ads Targeting from BookBubPartners: “One of the most important elements of any successful ad campaign is the targeting. Reaching an engaged and relevant audience is critical to driving clicks and sales, as well as keeping your ads cost-effective.”
Author Platform: How to Build It from NY Book Editors: “n the most basic terms, an author platform is your ability to reach people who may buy your book. This may take the form of social media followers, speaking engagements, or publications in literary magazines.”
3 Simple Mistakes to Avoid if You Want to Make Your Book a Best Seller by Jeff Bullas: “Whether you’re writing a book or creating a product of some kind, there’s always the BIG picture and the small one.”
Gentle Book Marketing With Sarah Santacroce and from Joanna Penn: “Marketing is sharing what we’ve created with people who are interested in hearing about it. That doesn’t mean we need to push, push, push, and hype, hype, hype.”
Authors: Want to Be a Bigger Fish? Try a Smaller Pond. Regional Fiction Sells! by Anne R. Allen: “According to Robert Lee Brewer of Writer’s Digest, one of the biggest mistakes new writers make is thinking that they are writing for “everybody.” We want to be universal! Like Dickens, Tolstoy and Shakespeare.”
The Best Time to Post on Twitter in 2021, According to Experts at AdEspresso: This post takes a thorough look at how to determine the best time to post on Twitter.
23 Simple Ways to Increase Facebook Engagement (Free Calculator) from Hootsuite: “Learn how to easily increase Facebook engagement (comments, likes, shares, and more) with these 23 tips and tactics that actually work.”
Twitter Tests New Layout for Images, Considers Adding Limited Time Tweet Editing from Social Media Today: Also, when you tweet a recorded message, Twitter will automatically transcribe your words into captions. Cool, eh?
The Ultimate Guide to SEO and Findability for Indie Authors by the Alliance of Independent Authors: “If you’re serious about selling books online, you need to understand SEO but indie authors often avoid the topic, dubbing it too complex, time-consuming, or techy. Actually, the technical aspects of SEO are simple and the tech is all done for you ….”
The Most Significant Choice Of Your Writing Career from Jane Friedman and by Jessica Conoley: “The most important choice you will make in your writing career is how you choose to talk to yourself about said career.”
2021 Mid-Year Review by Bard Press: This post highlights interesting aspects of the publishing world so far this year. Check it out!
Trad or Indie: Which is Better for You? from Mark Dawson and James Blatch: This episode of the Self Publishing Formula discusses the benefits and realities of indie publishing vs. traditional publishing.
Quote of the Week
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.