I hope you enjoy today’s Book Marketing Update. It is the most comprehensive roundup I’ve ever compiled.
Through Ruth Harris, I discovered an important article on Amazon reviews. It’s an interesting read.
Also, don’t miss the blog post from the Alliance of Independent Authors. It is a truly insightful post on reader magnets. This is such an important topic.
I hope you like all of the posts listed below. I did!
Book Marketing
25 Authors Running Fantastic Book Promotions on Instagram from BookBubPartners: There are a tremendous number of readers on Instagram. If you want to reach them, check out this blog post.
The Ultimate Guide to Reader Magnets for Indie Authors from Alliance of Independent Authors: Blog posts from the Alliance of Independent Authors keep getting better and better. This post is another great one about the importance of reader magnets as part of your book marketing strategy.
Monopolize Your Indie Author Real Estate from Writers in the Storm: This post explains all of the online components you need to have a strong marketing platform.
How to Develop a Marketing and Promotion Plan as an Indie Author from Jane Friedman and by Emma Lombard: This is a fantastic book marketing blog post from an indie author’s perspective. Don’t miss it!
Publishing
Debunking Myths About Self-Publishing and Indie Authors: Advanced Self-Publishing with Orna Ross and Joanna Penn and from Alliance of Independent Authors: In this podcast, “Orna Ross and author Joanna Penn explore the top ten myths about self-publishing and indie authors.”
What You need to Know About KDP’s Newest Updates from New Shelves Books: KDP now accepts EPUB files for reflowable format eBooks. However, don’t get rid of your MOBI files. This post explains why.
Enterprise self-publishing is coming: the third great disruption of book publishing since the 1990s from Mike Shatzkin, The Idea Logical Company: Mike Shatzkin explains why he thinks the book business is in “the early stages of its third great disruption in the past quarter century.”
Of Note
Amazon’s Open Secret – The Review System Is Broken from the New York Times: “This week, Amazon acknowledged reality: It has a problem with bogus reviews.”
9 Key Internet Safety Tips and Notes [Infographic] from Social Media Today: This post obviously isn’t about book marketing. However, it’s an important topic and I hope you’ll read it.
Cancel Prime: The subscription service is Amazon’s greatest—and most terrifying—invention. from The Atlantic: “Prime Day is a singular and strange artifact, but then again, so is Prime.”
Quote of the Week
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.