Today’s Book Marketing Update is a whopper. There are nine blog posts to choose from on every aspect of book marketing.
Matt Holmes wrote an incredible blog post for Jane Friedman about Facebook ads for authors. If you read just one post on my list below, that is the one you have to review.
I also enjoyed reading about Lucy Score and her success as a romance writer.
If you gather names for your email marketing program, don’t miss MailerLite’s article.
Finally, enjoy these blog posts, your writing, and the upcoming weekend.
Book Marketing
Happy Ever After: The Rise to Romance Stardom with Lucy Score and by Mark Dawson and James Blatch: Find out how Lucy Score skyrocketed into romance writing stardom.
How to Be a Great Podcast Guest: A Guide for Authors from Jane Friedman and by Sue Campbell: Sue Campbell provides an excellent guide for incorporating guest spots on podcasts as part of a book marketing strategy.
Facebook Ads for Authors
How Authors Can Leverage Facebook Ads to Sell More Books from Jane Friedman and by Matt Holmes: This is an amazing blog post on Facebook advertising for authors. If you only read one blog post on this list, this is the one to read.
Podcasting
Podcasting as an Indie Author from Alliance of Independent Authors: I used to have a podcast and what I learned is that podcasting takes a lot of time. I would spend five hours producing a 20-minute episode. If you already feel burdened by your marketing, don’t start a podcast. Instead, look for opportunities to speak on podcasts. If you have your heart set creating a podcast, check out this blog post.
Social Media News
Instagram Provides a New Overview of How Its Algorithms Work by Andrew Hutchinson and from Social Media Today: If you want to have a better understanding of Instagram and how its algorithms work, read this post.
10 Best Instagram Growth Services for Organic Followers from Jeff Bullas and by Johnny Pulling: This post offers viable media to grow your Instagram presence. Check it out.
Facebook’s Developing a New Way To Re-Create Text Styles Based on an Example Image from Social Media Today and by Andrew Hutchinson: “Facebook is developing a new, machine learning powered system that would enable users to re-create the style of text in virtually any photo ….”
Email Marketing
7 Essential Email Marketing Metrics and How to Improve Them from MailerLite: Be sure to read this post. “By tracking the right email metrics, you can slowly make small changes and optimize your email campaigns.”
How to Write an Engaging Email from Lisa Tener: Lisa discusses an email she received from Chris Winfield and what she learned from that experience.
Of Note
How Much Money is Enough to Make from Your Writing? from Rachel Thompson and by Colleen M. Story: Is making money your goal as a writer? Or, is publishing your best work possible your goal? This article explores these questions.
Quote of the Week
