After a two-week break, I’m back with another Book Marketing Update
There are some really great posts in this roundup. I rarely include BookBub blog posts but I learned a lot from their post on how to boost audiobook sales.
I also felt that Blogging Wizards and MailerLite’s posts were must-reads for authors.
Finally, in the Of Note section don’t neglect to check out Lisa Tener’s post about a teen author. Very inspiring!
Book Marketing
How I Boosted Audiobook Sales from BookBub Partners & by Samantha A. Cole: There’s solid advice here from a USA Today bestselling author.
Blogging Tips
What A Behind The Scenes Page Can Do For Your Blog (And How To Create Yours) from Blogging Wizard: Be sure to read this post. The “behind-the-scenes page” is a great way to share additional and fun information about you and your writing process with your readers.
Email Marketing
How to avoid spam filters and reach the inbox from MailerLite: This post has some great tips on how to ensure that your marketing newsletters will not end up in a spam folder.
Publishing
Self-publishing News: Is 1000 True Fans Becoming More Feasible for Indie Authors? by Dan Halloway and from Alliance of Independent Authors: This article explores the theory of whether or not authors need to generate 1,000 super fans to be successful in their book marketing endeavors.
Social Media News
Pinterest Now Facilitates More Than 5 Billion Searches per Month from Social Media Today: If you’re not using Pinterest, you’re missing out on a huge referral source for your website. You can use Pinterest to plan your novels and poetry and to pin all of the blog post images on your website in addition to your book covers. Pinterest should be part of your online, book marketing platform.
Twitter Is Testing a New ‘About’ Tab on User Profiles To Provide More Context in Various Fields from Social Media Today: The About tab is intended to “provide more context as to your experiences and interests.” This new tab will provide more space to introduce yourself to your readers and enhance your book marketing efforts.
Of Note
How to research your book with Joanna Penn and Orna Ross: “Why is research so important — and what are the various ways you can do it effectively? How do you credit your sources? Plus more tips on researching fiction and non-fiction.”
Teen Author Reagan Nevels on Writing and Publishing a Motivational Book from Lisa Tener: “Teen author REAGAN B. NEVELS shares her insights and experiences in writing and publishing a motivational book. Get ready to be impressed by this young woman!”
Quote of the Week
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.