I have a new Book Marketing Update for you today.
But as I look at the blog posts I collected over the week, it is really more of a publishing update.
In this edition, I included two posts about the Kindle Vella and a couple of references to posts about publishing as widely as possible.
I hope you enjoy this update and have a great weekend.
2021 Book Marketing: How Authors Are Promoting Their Novels from BookBub: “We’ve compiled a list of strategies we’ve seen authors buzzing about so far this year. Some tactics can help directly increase book sales, while others may help expand an author’s platform, which can lead to future sales.”
Kindle Vella: Description, Features, and Tips for Authors by Dave Chesson: “Amazon continues to push its own boundaries in the reader market, this time spreading into a micro-industry that has been gaining traction elsewhere, resulting in an exciting leap forward for Kindle Direct Publishing (KDP) and potentially for authors as well. The product is the newly announced Kindle Vella, a new Kindle platform created as a “mobile-first” approach to serialized storytelling. In it, authors will have the chance to engage with readers in a new way, ‘one short episode at a time.'”
Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform from Publishing Perspectives and by Porter Anderson: “Opening a new route to self-publishing, Amazon’s Kindle Vella capitalizes on the popularity of online serialized storytelling.”
Going Exclusive with Serialization: Is it Worth It? by Monica Leonelle: “I believe that Kindle Vella is worth paying attention to as it will likely shake up the industry of fiction apps and be the first in many changes the general makeup of how authors sell their fiction to readers.”
How the Pandemic Is Affecting Book Publishing by Jane Friedman: “In a recent article at the New York Times, you’ll find a big-picture overview of what’s happening to US book sales as a result of the pandemic. Despite print sales being up around 8 percent overall—a record-breaking year—the NYT article paints a doom-and-gloom scenario, with considerable nail biting about the ‘profound impact on literary culture.'”
Global, Wide Self-Publishing with Mark Leslie Lefebvre and from Joanna Penn: “How can you reach every reader on every platform in a global, distributed reading environment? How can you take a long-term, relaxed attitude to your author career? Mark Leslie Lefebvre talks about self-publishing wide in this interview.”
Social Media News
Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools from Social Media Today: Not to be outdone by Clubhouse, Facebook has developed its own version of audio social media.
Quote of the Week
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.