This week’s Book Marketing Update references seven posts that I felt were important to include.
I always listen to David Gaughran and Dave Chesson because they really know their fields. So, you’ll find two of their posts this week included below.
Whereas the social media news that I normally include is fairly generic, this week the information is squarely for authors like you.
Enjoy the posts, have a great weekend, and keep writing.
How to Create a Professional Author Page in Amazon Author Central by Dave Chesson: “Using Amazon Author Central and creating an Author page can make a big difference in your book sales. It proves your legitimacy as an author and gives you certain functions and capabilities on Amazon to convert readers into fans.”
How Library Distribution Works for Indie Authors from Alliance of Independent Authors: “We all know that having our books in a library is a good thing. More readers, a segment of readership we don’t always reach, and, in some territories, income. But how do you get your books into a library and how does their distribution system work? These are questions we answer today in this post about how library distribution works for indie authors.”
15 Rules for Successfully Advertising Books by David Gaughran: David Gaughran knows what he’s talking about when it comes to book marketing and advertising. He has experience and wisdom so definitely read this post.
Publish Wide, Sell More Books And AI for Voice. Google Play Books With Ryan Dingler and by Joanna Penn: Ryan Dingler is a product manager at Google. In this post, Joanna and Ryan discuss the difference between Google Books and Google Play Books, the importance of metadata, and other topics. Don’t miss this episode.
How to Introduce Yourself as an Author and Build a Strong Author Brand from Anne R. Allen and Ruth Harris and by Mike Bohdan: “Like a sculptor over wet clay — you have unprecedented control over your brand. Shape it as you will. Doing it blindly can lead to a bad result though. A shapeless mess that harms more than benefits. On the contrary, brand strategy can help you avoid such an outcome.”
A Debut Novelist in a Pandemic: How to Navigate a Launch Through Social Media from Jane Friedman and by Kathleen Marple Kalb: How do you launch a book during a pandemic? Read this author’s account of her book launch in April 2020.
Content Creation and Social Media for Writers from Sabrina Ricci: “When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution.”