There is a lot to love in this week’s Book Marketing Update.
There was plenty of information this past week about book marketing. Blog posts covered everything from trailers to book launches to the importance of giving away elements for free.
I thought Ryan Lanz’s blog post was especially interesting.
Finally, in a bit of shameless self-promotion, for the first time every I’m sharing a new testimonial I received from a client. To read all of my testimonials just go here.
Book Marketing
The Importance of Finding Your Marketing Sweet Spot from Jane Friedman and by Ricardo Fayet: “One of the first (and only) books I read about startup marketing, with a view to apply its advice to growing Reedsy, was Traction. Published in 2014, it’s a fairly old book now, and I wouldn’t necessarily recommend it anymore to startup founders. However, one of its central marketing principles remains crucial to anyone trying to market anything—and yes, that includes you and your book. In fact, I interviewed one of the authors of Traction a few years ago, who said as much.”
How I Planned My Book Launch Calendar for 2021 in Just Two Hours by P.S. Pagan: “At the start of every year, I sit down to figure out what books I’m launching and when I’d like to launch by. This is a really critical part of keeping my author business running, because any delay or setbacks in my production schedule can mess up my workflow and my income.”
9 Ways To Unleash the Power of Free in 2021 by David Gaughran: “Authors are giving away more stuff than ever before: permafree books, reader magnets, and ARCs are just the tip of the iceberg. What’s going on? Should you jump on the free train? Does any of this stuff generate money?”
Book Marketing with Videos
Create a Book Trailer with Lumen5 by Brant Forseng: This post teaches authors how to create book trailers by using Lumen5.
2021 Video Marketing Insights from [Infographic] from Social Media Today: Find out what the experts say about how you should use video for your marketing this year.
Audiobooks Sales
6 Ways to Boost Audiobook Sales on Apple Books from Findaway Voices: “If you’ve been wondering how to boost sales on Apple Books, we’re here to give six tips on how to leverage what’s unique about Apple Books to drive more sales.”
Grateful for This New Testimonial
Of Note
3 Tips From My Failure As an Author by Ryan Lanz: “You’re standing on one mountain summit, and there are fifty miles between the next mountaintop to which you’re expected to jump. Any step you take, any direction, and you’re going to go crashing to the ground, lucky to escape with your life. There will be bruises, broken bones, broken pride, despair, and maybe, if you’re lucky, a little bit of determination that you can dig out of the rubble, dust off, and put back in place. That is being a writer.”
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services, and if all you need is some personalized training, I can do that as well. Let’s chat! And don’t forget to download my free Twitter ebook.