Every Thursday brings a new Book Marketing Update and I hope you enjoy this edition.
There are three posts under the book marketing heading today. I especially enjoyed the article about book covers. As we all know, covers do sell books.
I also liked Dave Chesson’s updating of his post on pen names.
Stay dry. (Where I live in Northern California, there’s a huge storm coming in tonight that’s predicted to bring flooding, mudslides, and lightning (which commonly cause our fires.) Yikes!
How to Organise a Professional Book Signing by Daniel Parsons and from Self-Publishing Formula: “Organising book signings isn’t scalable. You can’t flip a switch and reach ten times more readers but, after 2020, we can all agree that human contact is powerful. Seeing readers face to face makes it far more likely that they will remember, like and trust you in a way that can’t fully be replicated in the virtual world, no matter how good you are at marketing.”
Twitter Chat: KDP Select or Wide? — Alliance of Independent Authors: Self-Publishing Advice Center: On the ALLi Twitter chat (#indieAuthorChat) recently, Tim Lewis asked writers whether an author should be exclusive to KDP Select or go wide (meaning publishing via iBooks, and other venues). Check out the blog post with the chat remarks to see what authors think.
How to Evoke Emotions with Book Cover Design from Writers Helping Writers: Yes, covers do sell books so select your designer carefully. And read this post. 🙂
Guest Post: How to Create the Perfect Email Marketing Strategy? from Sabina Ricci: This post explains how to develop and execute your email marketing strategy. Definitely read this one.
Pen Names: How to Pick, Name Generators, and How to Publish from Dave Chesson: “Authors use pen names for many reasons, whether it be for branding purposes or just for privacy. Regardless of why one chooses to use a pseudonym, creating a pen name can play an important part in your book’s marketing.”
Social Media Tip for Authors
Twitter Announces Acquisition of Newsletter Platform, Revue from Social Media Today: According to this post: “their integration will make it easier for audiences and authors to find each other, while helping Twitter become a better home for writers.”
Don’t clutter your inbox with newsletters. Use these awesome apps instead from Fast Company: Did you know that there are various apps available that enable you to create an email address for all of the newsletters you receive? This interesting article details numerous apps that will prevent newsletters from clogging your email account. This is a fascinating read!
I don’t usually recommend books but I am especially touched by this one: “When Force Meets Fate.” It is a memoir penned by Jamison Hill, a former bodybuilder and personal trainer who was struck by a mysterious disease and is bedridden now. I read about him and his book in the Sunday newspaper. It’s currently available for preorder. Here is the Amazon description: “A memoir of a healthy young man who survives a fatal car crash only to be plagued by a mysterious illness that robs him of the ability to walk, talk, and eat solid food. When Force Meets Fate is a captivating, transcendent survival story that forces all of us to reckon with our mortality and the fragility of life.”