Today’s Book Marketing Update has more tips and strategies that I’ve ever included in my weekly roundup.
Needless to say, following the holidays bloggers were ready to release new posts into the blogosphere. And there was a lot of news to report about social media with all the flux in that industry.
If you like to post a lot of hashtags in your tweets, you should stop doing that. It’s never been a good practice and it’s proven that loading up your tweets with lots of hashtags reduces engagement.
Plus, all those hashtags make your tweets look spammy. (This isn’t the case, however, for Instagram, Facebook, and LinkedIn.)
Twitter’s newest guidelines suggest that you use just one hashtag per tweet. Using more than that will negatively impact your call to action.
Enjoy all the news in my update today. It is packed with tidbits and strategies to enhance your book marketing.
Top 5 Book Marketing Strategies for 2021 from the Nonprofit Author’s Association: ” While you may not be able to get out on the speaking circuit just yet, there are still plenty of effective ways to get the word out about your book.”
77 Resources to Help You Launch Your Own Podcast by Sabrina Ricci: This post provides a lengthy list of articles to read if you’re thinking of starting a podcast. Seeking opportunities to be a guest speaker on a podcast is also a good book marketing strategy.
This Is Not a Marketing Moment from AdWeek: Intended for businesses, this message applies to authors as well. When the country is in turmoil, temporarily stop or reduce your marketing messages; people have their attention focused elsewhere. You don’t have to join that conversation but respect the moment.
Publishing Scammers to Watch Out for in 2021 by Anne R. Allen: This is an important post for all authors. Anne clearly addresses the threat and how to avoid falling prey to it.
The Top Ten Publishing Trends Every Author Needs to Know In 2021 from Written Word Media: “Every year at Written Word Media we consult experts and dive into our own data to predict the next year’s publishing trends.”
Social Media News
Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021 from Social Media Today: This is a must-read blog post. By reading this post, you’ll learn how to be more engagement on social media and more click-through rates.
Facebook Tests New Post Composer to More Easily Add Recent Photos by Andrew Hutchinson: Facebook is testing a visual-focused post composer update that would put the latest images from your Camera Roll in a panel display just below the composer frame. This is cool!
The Best Times to Post Your Social Media Updates in 2021 [Infographic] from Social Media Today: This post breaks down the best posting times on various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
I love to keep up with what Kate Kisset does on Instagram. She’s an indie romance author who knows a lot about book marketing on Instagram.
Over the past few months, I’ve wondered what she was up to as I saw what appeared to be puzzle-pieced-images float through my newsfeed. One day I went to her profile and this is what I found:
All those pieces were parts of one big collage.
Kate, always so astute about Instagram, created these two large images on her profile with all of those puzzle-like pictures. This takes planning and creativity — two attributes Kate easily accesses.
If you’re getting ready to launch a book and it can be tied to a seasonal holiday, take notes from Kate. She is a master at book marketing.
To make the large, puzzle-pieced image collage, she used the app Giant Square. Here’s a link to several apps that will do this for you as well.