Book marketing isn’t easy, is it? That’s why I compile this weekly update to keep you apprised of the best strategies people use.
It always includes the thoughts of “experts” and other authors who share their best techniques.
My hope is that you can find at least one tidbit to make your own book marketing successful.
I won’t be publishing a Book Marketing Update next Thursday. I rarely take time off and I’ve decided that I want to spend time relaxing and hiking with friends.
On Thursday, my husband and I will spend a quiet Thanksgiving by ourselves. However you spend the day, stay safe and healthy.
7 Ways Podcasting and Marketing Are the Same from Sabrina Ricci: Marketing and podcasting are similar because they both rely on content. Remember when marketers used to say “content is king”? Well, it still is. In fact, content is everything.
14 Virtual Book Tours: 14 Must-See Strategies from Authors by BookBub: BookBub’s premise is that these strategies are particularly good now due to COVID-19. In reality, these are good strategies regardless of Coronavirus. Be sure to check them out.
YouTube for Authors and Multiple Streams of Income with Meg LaTorre and from Joanna Penn: If you want to learn more about how to take advantage of YouTube to further your brand and diversify your income, be sure to read this post.
Freelance Blogging for Beginners by Robyn Roste and from Anne R. Allen: “Blogging for money is a great way to add additional cash flow. The trick is finding good clients so it’s worth the effort. While not every website pays for guest posts, there are many brands and businesses that invest in blogging and pay freelancers to write for them.”
The One Thing You MUST do to Succeed in Social Media by Dan Blank: So what is it? Care. It’s not an acronym either. In a webinar with Nina Amir recently, she asked me how to market books in a pandemic and beyond. I replied that we need to express compassion.
Twitter Launches Story-Like ‘Fleets’ for All Users from Social Media Today: First, there was Snapchat’s disappearing messages. Then Instagram and Facebook stories came along. Then, LinkedIn introduced it’s disappearing stories. Now, we have Fleets, Twitter’s version.