A Book Marketing Weekly Roundup for Authors
Welcome to another whopper Book Marketing Update.
Today’s edition includes eight posts on book marketing. Yeah, there was a lot of great advice on the web this past week.
Joanna Penn’s podcast just keeps getting better over time, doesn’t it? Her guest this past week discussed the importance of author networking. This is such an important topic. Romance writers, in particular, are really good at this.
I hope you have the time to take in all of this stellar advice.
As always, keep safe and stay healthy.
Book Marketing
Virtual Book Marketing in a Pandemic from Lisa Tener: “Book Coach Lisa Tener interviews Literary Publicist Laura Totten Rossi, Volunteer and Head of Publicity for A Mighty Blaze about virtual book marketing, the role of A Mighty Blaze and book events during a pandemic.”
Be Where Your Readers Are: I wrote this post a while back but it still holds true. If you want to succeed in your book marketing, you first need to market to your readers where you will find them online.
4 Easy SEO Tips for Writers and Authors from Sabrina Ricci and by Ivelisse Rodriguez: This post include some easy tips that take the mystery out of some SEO basics.
Marketing a New Book Release: 9 Tips You Have to See from BookBub: Erica Ridley, who has written more than 40 books, shares her top tips in this post.
Author Networking
Networking for Authors with Daniel Parsons and from Joanna Penn: Parsons wrote a book about how to network with authors, build friendships with your colleagues, and sell more books. I’m a huge believer in collaborating with authors who write in your genre. Be sure to read this post.
Author Networking: How to Partner with Other Authors from Dave Chesson: When I teach authors, I always point out that on social media we don’t have competitors, we have colleagues. Well, this post is all about how to reach out to potential colleagues in a meaningful way. Be sure to read this post.
Book Launches
How to Build and Manage a Book Launch Team: by Sarah Gribble: This post gives you step-by-step instructions on how to build a team of fans who will make your book launch successful.
Book Marketing with Ads
Maximizing Book Sales with Facebook and BookBub Ads: Q&A with Cathy Shouse and Melissa Storm and from Jane Friedman: Advertising, whether it’s on Facebook or with BookBub, is a huge part of successful book marketing. While this post doesn’t provide details (for details you need to take a course), it does provide useful insights.
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.