Last week this Book Marketing Update was concise.
This week? An explosion occurred in the blogosphere.
You will find a lot of book marketing tips here. So I separated some of them under different headings. I had to in order to please Google.
Stay safe, healthy, and hopeful.
14 Holiday-Themed BookBub Ads Readers Loved from BookBub: “According to Google Trends, Google searches for “Christmas books” in the US picked up just after Halloween last year and remained trending all the way until Christmas Day.”
Publishing a Nonfiction Book Series, a Case Study: Strategy from David Wogahn: “The statistics, tactics, and advice here are tailored to self-publishing, and more specifically, to nonfiction self-publishing.”
How To Market A Book – what works + what doesn’t in 2020 by David Gaughran: This is a wonderful video. Be certain to look at it.
How To Write And Market Books Across Multiple Genres from Joanna Penn and with Wendy Jones: Joanna Penn’s podcast is stellar. I rate it as the number one podcast for writers. I listen to her episodes before listening to any other book marketing podcast. If you don’t listen to podcasts, start by subscribing to hers. It’s awesome.
Social Media—To Be, or Not to Be by Forence Osmund and from TheBookDesigner.com: What I like most about this post are the lists on how authors can connect with readers, other authors, and industry influencers.
Social Media Tips You Need to Know: I explain everything from Twitter bios to the importance of blocking spam accounts to Instagram hashtags. If you haven’t read it, read it now.
Common Reasons Nonfiction Books Don’t Sell by Jane Friedman: As usual, Jane has some excellent advice in this post. If you write nonfiction, this post is a must-read.
Master Instagram with Intention—and Build Your Author Platform at the Same Time by Liz Charlotte Grant: “we must be intentional to name our specific goals, to identify the best methods to success, to set a realistic and boundaried schedule to meet your goals. And after all that, we need to be willing to throw the plan out a second-story window and adjust along the way.”
The Art and Science to Amazon Editorial Reviews from Dave Chesson: “Are you using the Amazon Editorial Review section for your book? It’s that section midway down on your book’s sales page, and, according to Amazon, you can basically put whatever you want there.”
5 book launch prep essentials by Sandra Beckwith: The most important step in this list of five tips is this: recruit a street team. This is harder than it appears. At one point, I developed a street team. I learned that they need active encouragement and frequent prompts. Don’t be shy. Help your street team get out your message to their followers. They want to help but they need direction and support.
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.