
In today’s Book Marketing Update you’ll learn a lot. Well, at least I learned a lot.
Dave Chesson explains how to improve your book sales in a variety of international markets.
We know that book covers play a critical role in book sales. Book Riot looks at their list of the twenty best covers for 2020. Prepare to be inspired.
Instagram is hot so definitely look at WordStream’s suggestions for including your profile.
Enjoy the fall and stay safe.
Book Marketing
Amazon International Markets Explained by Dave Chesson: There are steps you can take to improve your book sales and ranking in a variety of markets. Read this post to find out how.
Big Book Launches vs Low-Key Book Launches by Kirsten Oliphant: Kirsten describes both types of book launches. In conclusion she says, “There isn’t a one-size-fits-all launch. Choose what works for YOU. Take into account your budget, your goals, your time, your publishing schedule, and your mental health. One big thing to remember? Writing a book is a long-term investment.”
What You Can Learn About Platform From a 12-Year-Old from Jane Friedman’s blog and by Michelle Melton Cox: This is a clever blog post with some gems of advice. Be sure to check it out.
Book Covers
The Best Book Covers of 2020 from Book Riot and by Kelly Jensen: Book covers sell books and according to Book Riot, these are the best. Take a look at them and be inspired.
Social Media
Instagram Visual Design: How to Improve Your Branding on Instagram from the Social Media Examiner: Everything I know about Instagram I learned from Kat Coroy. Be sure to read this interview of her.
7 Ways to Promote Your Instagram Account from WordStream: This is an excellent post. To improve your Instagram account, switch to a business account, study your analytics, and read this post.
Publishing
Surviving—and Thriving—In The Brave New World Of Publishing from Anne R. Allen and by Paul Dinas: “Bottomline concerns have all but decimated the publishers’ promotional efforts and have left it up to the authors for the most part. Computer sales tracking allows publishers, agents and distributors daily performance reports. While it used to take six months to figure out if a book was successful, now it takes less than month.”
The end of the general trade publishing concept from The Idea Logical Company: Written by Mike Shatzkin, this is an in-depth look at the state of today’s traditional publishing companies.
Quote of the Week


A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.