Did you notice last week that my Book Marketing Update now publishes on Thursdays?
Here’s the scoop. Friday is a terrible day to to send emails to readers. The best days are Tuesdays, Wednesdays, and Thursdays.
So the decision was easy for me.
Today’s update has more information from Mark Coker, who, by the way, is producing a lot of great content.
I also included two posts by Lisa Tener because they both speak to the importance of establishing an author platform.
If you don’t think you have time to manage an author platform, check out this post and this book.
I hope you have a lovely fall weekend and that you keep safe and stay healthy.
Publishing
The Authors Guide to Post-Pandemic Publishing by Mark Coker: “Most indie ebook authors have seen their sales increase as a result of the pandemic. In this fourth and final installment of Mark Coker’s ebook publishing intensive for Colorado Writers Collaborative 2020, Mark examines how the COVID-19 pandemic has changed the world of publishing for authors, publishers, retailers and readers.”
Serendipity Literary Agency Founder Regina Brooks on How Authors Can Stand Out from Forbes: Here’s the skinny: If you write nonfiction books you must have a platform or your won’t find a publisher. If you write fiction, a platform will help you to entice a publisher.
Book Marketing
Three Must Haves for an Effective Book Marketing Campaign and Platform Building: “The 3 must haves are clear goals, knowing whom you’re serving (your audience or market) and a robust book marketing plan. You can substitute ‘platform building campaign’ if you’re not yet ready for the book marketing plan.”
How To Write, Market, and Be Mentally Healthy by Rachel Thompson on Anne R. Allen and Ruth Harris’s blog: This post is a must-read. Anne R. Allen and Ruth Harris have an award-winning blog for writers and I never miss a post. Combine that fact with the knowledge that Rachel Thompson has and what you have is a powerful blog post. Enjoy it!
Open, Click, Buy – How to Sell Anything via Your Newsletter from Joel Friedlander’s blog and by Nate Hoffelder: “Everyone tells you that newsletters are a great way to sell stuff. In the marketing industry, it’s called direct marketing, and it has many advocates because this really is an effective way to sell just about anything.”
Jon Lieff, MD on Writing and Publishing by Lisa Tener: This is an inspiring story for any author but especially for nonfiction writers hoping to attract a publisher.
Social Media News
Facebook Announces New Groups Features, Including Automated Moderation Tools and New Engagement Options: If you have a Facebook group, read about these new features.
Podcasts of Note
SPS-246: How to Write Your Best Book – with Christina Kaye and Mark Dawson
International Insights: Kobo — Alliance of Independent Authors: Self-Publishing Advice Center
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.