There are plenty of posts to choose from in today’s Book Marketing Update.
Yesterday, I discovered Mark Coker’s podcast. Did you know about it and not tell me? 😉
He has recorded six episodes on book marketing. I once was on a panel with him at the San Francisco Writers Conference. My impression of him: this guy is brilliant. (There are very few people whom I consider brilliant.)
There are other great posts below, too. So please check them out.
And stay safe and healthy.
Email Marketing
Drum roll, please. The best time to send your email based on 2019 data. from MailerLite: I use MailerLite and encourage all of my clients to switch to it. This post provides an in-depth analysis of not only open rates associated with different days and times people open marketing emails as well as the click rates. Definitely give this post a read.
How to Create Compelling Content for Phenomenal Email Marketing Campaigns [Infographic] by Mark Walker Ford and from Social Media Today: Check out this infographic. It details four main tips you need to incorporate into your next campaign.
Book Marketing
Starting From Zero and Success With BookBub Ads with David Gaughran and from Joanna Penn: “n this wide-ranging interview, David Gaughran discusses the shifts in the industry, starting from zero, book marketing tips, and more.”
How to Market a Book: 15 Proven Book Marketing Strategies from The SelfPublishers.com: This post makes the point that despite how good your book is, if you don’t follow through with marketing people won’t discover it.
Book Marketing Tips – The First of Six Podcasts/Blog Posts from Mark Coker, founder of Smashwords: “Book marketing is more than social media, paid advertising and branded pencils. Book marketing is everything that you do to make your work and your author brand more discoverable, more desirable, and more enjoyable for your target reader.”
Guest Blogging
Guest Post: Devising a Guest Blogging Strategy—The Do’s and Don’ts from Sabrina Ricci and by Dave Brown: “… you need to have a guest blogging strategy if you are to get a large ROI for your hard work. Without a strategy, you won’t get the results you desire.”
Of Note
Writers Often Ask Me a Question I Can’t Answer from Jane Friedman and by Marthina Calliope: If you’re feeling less than confident about your writing, please read this blog post. The author writes: “’Is my writing good enough?’ is not the question you should ask yourself. She concludes with this sentence: “Put in the time. Read, read, read, read literature. Work hard. Enjoy the process. And see where it leads.”
ALA Releases List of Top 100 Most Banned and Challenged Books from PublishersWeekly: “First launched in 1982, Banned Books Week is the ALA’s annual event celebrating the freedom to read and highlighting the value of free and open access to information.”
If you love dogs and writers, check out a new website I discovered: TheDogsLife.com. You’re going to love it!
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.
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