
My weekly Book Marketing Updates have been lengthy of late, haven’t they?
It’s that there is so much great content out there for authors and I want to present you with a variety of topics. That way, you can select the blog posts that are most meaningful to you.
Under the book marketing heading, I loved the post about author bios. Don’t consider this post a repetition of what you’ve seen elsewhere. I adopted many of the suggestions and I’m so glad I found this information.
I think it’s important for authors to know about Twitter’s new Holiday Hub. Use this website to your advantage this holiday season to improve your book sales.
Check out the rest of the posts and determine which strategies best suit your needs right now.
And stay safe and healthy.
Book Marketing
Bestselling Author Jenny Milchman on The Keys to Success by Jenny Milchman and from Rachel Thompson: The advice by the USA Today bestselling author is stellar. Be sure to read read her take on success.
How to write an author bio by Anna Sproul, a literary agent: There have been several author bio blog posts lately. Here’s another one that you should consider reading. I just updated my bio based on Anna Sproul’s advice. Check it out here.
How Authors Can Make an Income from 1,000 True Fans, With Orna Ross and Joanna Penn: Whether you call your collection of dedicated readers a street team, super fans, or true fans, every author needs a corps of readers who read every book you publish and promote them.
Social Media News
How to Conduct a Social Media Audit (Includes a Free Template) from HootSuite: If you want instructions for a DIY social media audit, read this post. If you’d like a professional to handle it, check out what people think of my social media audits.
How to manage multiple Twitter accounts easily from SproutSocial: Believe it or not, I know authors who have multiple Twitter accounts. Joanna Penn is one example and Susanne Lakin is another. Joanna separates her dark thriller author Twitter account from her marketing/publishing Twitter account. Susanne has three Twitter accounts, including one for her romance novels. If you think you need a second Twitter account, be sure to read this post.
Twitter Launches ‘Holiday Hub’ to Help Marketers Prepare for the Holiday Season from Social Media Today: This is so cool! Twitter launched a new “Holiday Hub” mini-website to help its users make the most of the upcoming holiday season. Be sure to check this out.
Publishing
Publishing Wide For The Win with Erin Wright and via Joanna Penn: This discussion explains what ‘going wide’ means, why libraries are so important, and tips for publishing wide wherever you are on the author journey.
“I wish I had known that before I self-published.” 25 authors share what they’ve learned by Sandra Beckwith: If you are thinking about self-publishing your first book, be sure to read this blog post first.
Of Note
Looking for a great read? Check out this shortlist of Book Prize finalists.
Where Novelists Get Stuck: 3 Common Issues with Early Drafts from Jane Friedman’s blog and by Susan DeFreitas: Susan DeFreitas has written a number of guest blog posts for Jane Friedman. In this post, she discusses character arc, plot structure, and pacing and tension.
Quote of the Week


A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.