I hope you enjoy today’s Book Marketing Update. It is chock-full of some great posts from this past week.
Anne R. Allen wrote a super post on authors and Zoom. I also like the post about publishing trends for the second half of 2020.
The pandemic and social unrest in the United States has impacted society and publishing and so be sure to read the blog post about how to support social causes in your social media marketing.
As always, wear a mask whenever you leave your home, wash your hands frequently, and stay safe!
Social Media Marketing
How to Support Social Causes as a Brand on Instagram from Later: You can positively support a social cause on social media. This post, while intended for businesses, can apply to authors. Just be authentic and plan in advance what you want to say. And be positive in your messaging.
Facebook Provides New Tips to Help Improve Stories and Video Ads from Social Media Today: Check out Facebook’s newest tips to improve your engagement.
Book Marketing
Authors & Zoom from Anne R. Allen: During a pandemic, you don’t have to stay hidden. Try Zoom to connect with readers, look for opportunities to write guest blog posts, and pitch yourself to podcasters. This blog post talks specifically about Zoom.
With book tours scrapped, authors are finding new ways to connect with their readers from the Washington Post: The pandemic requires us to find new ways to connect with readers. Learn how to have online book chats with your readers.
Email Marketing
The Ultimate Guide to Mailing Lists for Authors Part 1: Mailing List Strategy from the Alliance of Independent Authors: Self-Publishing Advice Center: This series of blog posts promises to take a deep drive into the mechanics of email marketing. You will want to save this series for future reference.
Publishing
How to Find Publishers by Jane Friedman: If you would like to be traditionally published then I suggest that you read this blog post. By the way, Jane is also teaching an upcoming course on this topic.
Predictions for Publishing Trends in Late 2020 and Beyond from Writers Helping Writers: What turn will publishing trends take throughout the rest of the year? For one, virtual events will continue to be the norm. Read this post to learn about the other trends.
Publishing Professionals Push for Diversification Throughout Industry from Publishers Weekly: This is good news. Be sure to read this post.
Websites
How to Structure a Website So It Ranks Well In Search Results and Satisfies Users by Donna Duncan: “Your website structure, much like a building layout, can be a silent and powerful communication tool.” Follow these tips so your website can perform better.
Of Note
Celebrate Independent Bookstore Day: Saturday (tomorrow) is Independent Bookstore Day from Publishers Weekly: Do something to support your local indie bookstore.
Quote of the Week
I am an author and social media consultant for writers. My emphasis is on building author platforms. I also provide content writing and email marketing services. Be sure to download my free Twitter ebook.