It’s time for another Book Marketing Update.
Be sure to read David Gaughran’s comprehensive guide on how to sell books during a pandemic. He is a marvelous and talented book marketer.
Photos are integral to social media and especially on Instagram. So take some time to read the post on how to set up your at-home photography studio.
Finally, I hope you create all the space you need this weekend to let your creativity sparkle.
Wear a mask when you leave the house, stay safe, and stay healthy.
Book Marketing
How To Sell Books in 2020 – Pandemic Edition by David Gaughran: David Gaughran know how to improve book sales. Plus he graciously passes his best tips to his readers. In this comprehensive post, Gaughran reviews BookBub ads, Amazon ads, reader targeting and more. Definitely make time to read this post.
How to use simple psychology and basic common sense to sell more books from Anne R. Allen and by Barb Drozdowich: Wow! This is a such a great post. Barb Drozdowich discusses the science of what happens when you offer a reader too many choices. In other words, at the end of your books and on your website, streamline the choices you give your readers. Doing this will help you to sell more books.
Amazon Book Marketing
Must Do Steps for Amazon Campaigns for eBooks from TheBookDesigner.com and by Judith Briles: Judith offers solid advice on how to launch a book. One of her tips is to work on building your followers on social media.
Social Media Marketing
How to Get Noticed on Twitter as an Indie Author by Penny Sansevieri: For your social media marketing to be successful, you need to have a strategy. This post outlines steps you need to follow to get the most out of your experience on Twitter.
The Best Times To Post On Social Media: The Definitive Guide (With Stats & Facts To Back It Up) from Blogging Wizard and by Kim Lochery: It is so important to lock down the best times to post on social media. I like this blog post but I also think it’s important to check your analytics. Facebook has Insights, which provides everything you want to know about the health of your Facebook page. Twitter offers an analytics feature but I prefer to use FollowerWonk. I use Later for Instagram and rely on Pinterest’s own analytics feature. However you discover your best posting times, use those features and post accordingly.
8 Tips for Taking Beautiful Shots at Home from Later, an Instagram scheduling app: Ditch the professional photographer and take your own photos using these tips. You can take pictures of yourself, your books and writing space, and more. Then use the images on social media, especially Instagram. Have fun with these tips!
Of Note
The 7 Deadly Sins of Novelists (According to Editors) from Writers Digest: Be sure to read this post to learn how you can stop sabotaging your own success.
Diversity in Publishing in the Age of Black Lives Matter from Publishers Weekly: Diversity in publishing is more important than ever. If this topic interests you, be sure to read this blog post.
How To Reboot A Flagging Author Career from Joanna Penn and with Michaelbrent Collings: Michaelbrent Collings openly discusses the time when his writing career stalled. It can happen to all of us. The solution is to just keep writing. As he says:
If your goal is to feel good all the time and sell books all the time, you’re screwed, it just doesn’t happen.
Michaelbrent Collings
Quote of the Week
I am an author and social media consultant for writers. My emphasis is on building author platforms. I also provide content writing and email marketing services. Be sure to download my free Twitter ebook.
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