Today’s Book Marketing Update is filled with so many great posts that I found during the week.
Definitely read Penny Sansevieri and Amy Collins’ blog posts. They are so great at book marketing and their advice is always right on target.
I also found two important social media updates for you. Be sure to check them out.
I hope you like my roundup today and that you are keeping safe and healthy.
Social Media News
Instagram Launches its TikTok-Like ‘Reels’ Functionality in 50 New Regions from Social Media Today: Instagram is the fastest growing social media platform out there. With the addition of Reels, this network is certain to attract more Gen Z users. And that is good news for young adult writers.
Instagram ads vs Facebook ads: Which is better for your marketing? from SproutSocial: Before creating an ad, consider the demographics on Instagram and Facebook and then proceed accordingly.
Book Marketing
Pricing Your Book Below 99 Cents On Amazon from Dave Chesson: To enhance book sales in a series, it’s a good idea to sell the first one for free or no more than $0.99. In this video, Dave Chesson explains how to sell your books for even less.
Book Promotion: Do This Not That – August 2020 by Amy Collins and from TheBookDesigner.com: As we all ponder when things will return to normal Amy Collins points out that there is no such thing as normal. In this post, she details how to proceed with your book marketing in the age of a pandemic.
Building Your Career-Long Marketing Foundation by Jane Friedman: This is a superb post about the three basic components needed for successful book marketing
Seven Book Marketing Mistakes Authors Make from Penny Sansevieri: This is an excellent post on the importance of connecting with your readers and investing in your success.
Of Note
Children’s Bookselling in the Age of COVID-19 from Publishers Weekly: Publishers Weekly published a variety of articles on how KidLit authors can succeed during a pandemic.
How to Finish Writing Your Book from Draft2Digital: In this post, Draft2Digital addresses writers’ common obstacles and offers solutions.
Quote of the Week
I am an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook about Twitter marketing. You can get it now for free!