Today’s Book Marketing Update is again chockfull of plenty of tips to help you succeed in your book marketing.
Also, Mike Shatzkin wrote an insightful post on how COVID-19 has changed publishing and book marketing, possibly forever. So be sure to read what he has to say.
As we experience a surge in COVID-19 in the US, please wear a mask and stay safe and heathy.
Book Marketing
Amazon Editorial Reviews: Are You Using This Incredible Section? from Jane Friedman’s blog and by Dave Chesson: This post explains what editorial reviews are, where to look for them, and how to add them to your book page on Amazon.
How to Market a Book with 5 Simple Website Upgrades by Penny Sansevieri: In this new post, Penny takes a look at author websites. Is yours helping or hampering your book sales? Penny shows you step-by-step how to improve sales by improving your website.
Both the supply chain and book marketing are forever changed by Coronavirus from – Mike Shatzkin: Mike Shatzkin explains in this post how publishing is forever changed and what publishers can do about that.
Blogs
Boost Your Blog Traffic with the Yoast SEO Secrets of the WordPress Elves from the blog of Anne R. Allen and Ruth Harris: If you have a WordPress website and blog, you must also have the Yoast SEO plug-in. This plug-in will help you improve the search engine optimization of every post you write.
Email Marketing
Why You Need a Template for Your Newsletter (and What to Put in It) from TheBookDesigner.com and by Nate Hoffelder: I’ve said many times that email marketing needs to be a part of an author’s book marketing strategy. Read this post to learn how to excel in email marketing.
Of Note
6 Principles for Writing Historical Fiction from Jane Friedman’s blog and by Andrew Noakes: I love to read historical fiction. If you write in this genre, be sure to look at this post. Andrew Noakes offers some great tips for you to consider.
How #PublishingPaidMe Exposed Racial Inequities – from Publisher Weekly: Author L.L. McKinney described created the hashtag #PublishingPaidMe as an outgrowth conversations she’s had with friends about Black authors. She reports that black authors are historically underpaid and under appreciated by a white publishing industry.
Quote of the Week
I am an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook about Twitter marketing. You can get it now for free!