I hope you enjoy the newest edition of the Book Marketing Update.
Are you tired of sheltering in place and wearing a mask when you leave your home? I know that I am but I also know those measures are vital for my own welfare as well as the welfare of everyone I come into contact with.
Not that I leave the house often. I’ve just begun to accompany my husband for a weekly trip to our local Costco and it’s exciting for me. Hard to believe I’m actually admitting that.
Please wear your mask and stay safe.
Testimonials vs. Reviews
Don’t Confuse a Book Endorsement With a Review from The Book Designer blog and by Sandra Beckwith: As the title suggests, there’s a difference between reviews and testimonials. Sandra Beckwith explains how they differ.
Traditional Publishing
How Do Publishers Decide What Books to Bet On? from Jane Friedman and by Anne Trubek: When a publisher decides to accept a book, it’s always a gamble for them. Find out what they need to consider before taking this risk.
100 Common Publishing Terms from Writers Digest and by Robert Lee Brewer: In this post, the author breaks sown all of the terms commonly used by traditional publishers.
Book Marketing
8 Most Common Book Marketing Mistakes Authors Make by Penny Sansevieri: In this post, Penny confirms that too many authors wait too long before starting their book marketing. She also explores other issues that can affect marketing results.
Interesting to see how these authors use Pinterest to either promote their books or inspire their writing from BookBub Partners: If you don’t use Pinterest, you need to give it a try. It is wonderful at referral traffic (referring traffic to your landing pages). It’s also one of the largest social networks. According to the Pew Research Center, 42% of all online women and 15% of all online men use Pinterest. And here are 23 Pinterest tips every author needs to know to sell more books.
Of Note
An Updated Required Reading List from Book Riot: “Over the past 50 or so years, the required reading list in U.S. high schools has had few modifications. Most of the books that students are reading now are the same that their parents read. While this isn’t necessarily a bad thing, there are so many incredible, culturally important works of literature that are being published and are either offered as a bonus read, or neglected from the curriculum altogether.”
Be sure to check out Lisa Tener’s Five-Day Series on Amplifying Black Voices
Quote of the Week
I am an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook about Twitter marketing. You can get it now for free!
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