
The Book Marketing Update is nearly back to its original form but as long as racism persists in the U.S., I’ll always include articles on books by Black authors and other authors of color.
I have quite a mix for you today. There’s everything from book marketing to blogging to Instagram accounts from Black authors you might want to follow.
Are you feeling fatigued by your state’s mask requirements? Don’t give in to the feeling. Wearing masks and social distancing are our best COVID-19 prevention strategies right now.
Please stay safe!
Book Marketing
Write/Right for the Market from The Book Designer Blog and by Florence Osmund: “How successful you are marketing your book and building your fan base will depend largely on the content you create.”
Social Media News
LinkedIn Publishes New Guide on Using Its Events and Live-Streaming Tools from Social Media Today: If you use LinkedIn, try out its live-streaming feature with this new handbook.
Don’t Know What to Tweet? 21 Ideas to Spark Your Creativity from Sprout Social: Please don’t let the fact that this post is geared for businesses get in the way of appreciating the message here. You can use these ideas in your book marketing too!
Social Media Image and Video Sizes Cheat Sheet 2020 [Infographic] from Social Media Today: This post lists all the image sizes you need to know for Facebook, Instagram, Pinterest, Twitter, and LinkedIn. Or, you can do what I do: rely on Canva.
Instagram Accounts Highlight Black Authors
Black Bookstagrammers on Their Favorite Books by Black Authors: “We think their stories—and the stories they read—are important, now and and always. So give them all a follow—your Instagram feed will thank you and your TBR pile will grow.”
Black Authors to Read
Ta-Nehisi Coates to Eve Ewing: Black Authors To Read from The Daily Social Distancing Show: Be sure to watch this YouTube video of Trevor Noah’s interview of two important Black authors.
Blogging
101 Content Ideas to Add to Your Editorial Calendar from Convince and Convert: What can you possibly blog about next? If you are asking yourself this, you are not alone. Use this list to help you reinvigorate your blog.
Of Note
You Got Your First Bad Review: Congratulations! by Anne R. Allen: “I’m not sure anything stings as much as that first bad review. You’re riding high in triumph. You finished the project that may have taken decades to complete. Then you survived the crushing editing/ querying/ rejections/ revising/ editing again process. But now you’re finally a published author.”
Quote of the Week


I am an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook about Twitter marketing. You can get it now for free!