I hope you enjoy this week’s Book Marketing Update.
Today’s roundup includes a post on blogging, two posts on book covers, and two updates on social media.
My “Of Note” section includes information about how to keep your writing on track.
How to Start Blogging: A Definitive Guide for Authors by Jane Friedman: Jane Friedman has a wildly successful blog. In this post, she explains what it takes to be an effective blogger. (Stick to your publishing schedule.)
Book Marketing News
Most common book cover design mistakes you should avoid from MiblArt: Attractive book are essential in book marketing. So the most talented book cover designers you can afford. In this post, MiblArt suggests some tips.
e-Book Cover Design Awards, March 2020 from Joel Friedlander and by Tanja Prokop: Once a month, either Joel Friedlander or a guest judge book covers. This month’s edition features 30 fiction book covers and ten nonfiction covers. You’ll learn a great deal by checking out this month’s friendly competition.
Social Media News
Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts by Andrew Hutchinson and from Social Media Today: These tools include Messenger Rooms and group video hangouts. Figure out how you can use these new tools to engage with readers, street teams, and other authors.
The Best Times to Post on Social Media During COVID-19 [Report] from SocialMediaToday: According to this article, people are spending more time on social media (no surprise). Also, COVID-19 is changing the times of day when people use social media. Take this advice with a grain of salt. It’s important review your social media analytics to determine when your readers are online.
Ultimate Guide to Instagram Video: Stories, IGTV, Live, Posts, & More from Later, an Instagram scheduling app: This post explains how you can build and implement an effective video marketing strategy for Instagram. Be sure to read it. BTW: Learn how to get ahead on Instagram by buying my primer for authors, “Instagram Marketing.” And read my post 7 Simple Secrets to Totally Rock Your Instagram Account.
Developing a Writing Practice, Part 5: Neurohacks from Jane Friedman’s blog and by Susan DeFreitas: This well-time post details three “neurohacks” to apply to the practice of writing.
10 Ways to Feel Like a Real Writer When You Can’t Write Thanks to Coronavirus by Ruth Harris: Tip No. 1 is refresh elements of your author platform. Tip No. 2 is work on your blurbs followed by work on your metadata. Then, Ruth delves into her writing tips. Be sure to read this post.
Quote of the Week
Instagram is more important that ever.
Don’t be left behind. Learn how to get ahead on Instagram by buying this primer for authors.
Frances Caballo is an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook on Twitter. You can get it now for free!