Yes, I switched the name of my Friday roundup to Book Marketing Update. (It was Indie Author Weekly Update before today.)
Not everyone who finds my blog or subscribes to my updates is an indie author. So it made sense to rebrand this blog post.
I hope you like the new title and the new emphasis the Book Marketing Update will acquire.
This week, there are plenty of posts on book marketing. I hope you find they have strategies you can implement now.
Email Marketing
Email Newsletters for Authors: Get Started Guide by Jane Friedman: Wow! This is such a comprehensive guide on email marketing for authors. Read it, bookmark it, and follow Jane’s advice because it’s stellar.
Data analysis: The state of email marketing after March 2020 from MailerLite: Email marketing in the age of a pandemic is experiencing growth in key areas. If you don’t have a marketing program yet, start one.
Book Marketing
Tips For Audiobooks And Podcasting with Joanna Penn: “In a time of global lockdown, more people are discovering audio content through podcasts and audiobooks. In this interview, I talk about the opportunities for authors, how to make the most of audio content ….”
Overcoming The 7 Marketing Struggles Every Author Faces with Troy Lambert and by Joanna Penn: “Every author, regardless of the way they publish, needs to think about marketing their books. Troy Lambert walks us through the common road-blocks that authors encounter when they approach marketing and gives tips on how to get through that resistance.”
Writing/Book Marketing During a Pandemic
Why it’s so Tough to Write Now: Tips for Dealing with Our Collective Grief by Anne R. Allen: This is a tough time for everyone. Anne quotes experts on how to market your book and write right now. She also has some of her own tips. For example, journal, meditate, practice gratitude, go through your archives and read. It’s a wonderful post.
Marketing with Book Trailers
How to Make an Awesome Book Trailer (and Why!) by Victor Blasco and from TheBookDesigner.com: Victor Blasco explains how some book trailers fail while others are successful. Plus, he provides examples and tips. Definitely read this post.
Of Note
Check out the Writers Helping Writers website, particularly the Writing Tools page. You will be amazed by the resources you’ll find here.
Also, check out How to Write a Novel When Everyone You Love Might Be Losing It from Literary Hub.
Quote of the Week
I am an author and social media consultant for writers My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services.