The Indie Author Weekly Update today is all about marketing, marketing, and more marketing.
We start with social media marketing, progress to website marketing, and then on to Amazon and audiobook marketing.
It never stops if you’re an indie author, right?
The good news is that I summarize the week’s best indie author mareting posts right here. The bad news? You have to read them to keep up.
Enjoy all of your reading and have a great weekend.
Indie Author Social Media
You Don’t Need to Suck at Marketing from Indies Unlimited and by Shawn Inmon: The author makes the case that cost-per-click advertising on Amazon, Facebook, and BookBub is the best way to succeed at online marketing. It’s a good point but other factors also come into play.
This is How the Instagram Algorithm Works in 2020 from Later: There are six important factors to remember: interest, relationship, timeliness, frequency, following, and usage. Read the post to learn more about Instagram’s algorithm.
Indie Author Book Marketing
Book Promotion: Do This Not That – February 2020 by Amy Collins and from TheBookDesigner.com: I always love Amy Collins’s blog posts. It’s always such practical advice. And she knows her stuff. Check out this post to find out what’s new in book marketing. Why? Because what was true in 2019 doesn’t work in 2020.
Home and dry – top tips for your author homepage by Debbie Emmitt: Debbie succinctly summarizes exactly what an author’s website home page should accomplish and look like. Plus, she offers some examples. (I especially liked Caroline Mitchell’s home page. Wow!) Learn from this article.
What Amazon Ads Dashboard Changes Mean for Authors from Alliance of Independent Authors: Self-Publishing Advice Center: This is an excellent post from a trusted source, Laurence O’Bryan. He makes some excellent points. Of course, don’t forget that Kindlepreneur offers a free course on Amazon ads.
Marketing Audiobooks: 13 Ideas for Getting New Listeners from BookBub: This post has some solid tips for getting the word out but some don’t come as a surprise. For example, of course you’ll mention it in your newsletter. But check it out.
How to Write a Book Quickly — and Make it Exceptionally Good – by Lisa Tener: Be sure to read this post. Lisa Tener is a stellar book coach and her advice is always golden. Also, she walks her talks in her own writing. If you ever have a chance to attend one of her webinars or work with her, do it!
Quote of the Week
Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. She also provides content writing and email marketing services. Learn more about her.