There seems to be a little bit of everything in today’s Indie Author Weekly Update. From indie author publishing to BookBub ads to social media I think you’ll find what you need. Enjoy the posts!
Indie Author Publishing
Self-publisher Help with Library of Congress PrePub Book Link & LCCN by David Wogahn: “PrePub Book Link is the new, modern online system for requesting a Library of Congress Control Number (LCCN). It replaces the 1990’s-style web portal that publishers and self-publishers used to submit LCCNs and CIP requests.”
Don’t Crowdsource Your Cover Design from Publishers Weekly and by Jane Friedman: “It’s a beloved truism in publishing that the cover is the key marketing tool for a book. Even those outside of the industry know the cliché, “Don’t judge a book by its cover.” But, in fact, we all make snap judgments about whether we’d enjoy books based on looks alone. It’s not so different from shopping for clothing or anything with a distinct look and feel—some things match one’s identity and others don’t.”
Why Do an Indie Author Blog Tour from Alliance of Independent Authors: Self-Publishing Advice Center: “In an ever-changing industry, lots of marketing tactics go in and out of fashion more often than I have hot dinners. But sometimes marketing isn’t about generating sales, but growing awareness and building an audience. ALLi author member and children’s book author Sue Wickstead explains why you should do an indie author blog tour.”
Are you making any of these mistakes when designing your BookBub Ads? by Melina Hsiao and from BookBub: “There are many different components you could include in your ad design — a cover image, a tagline, a five-star review, a quote from another author, a blurb from a publication, an award or accolade, a logo, series information, and more. Because of this, it can be tempting to cram a lot of these elements into a single ad. However, ads with lengthy text, multiple images, and a brightly patterned background come across as busy and cumbersome.”
5 Things You Need To Know About Posting On Social Media On Weekends from The Social Marketers: “I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind this is that people are not that interested in “work-related” content on weekends.”
How the Facebook algorithm works and ways to outsmart it from SproutSocial: “The Facebook algorithm often feels like a mystery, doesn’t it? And as a result, brands are rightfully concerned about their presence on the platform. Even if you haven’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. But Facebook algorithm changes don’t necessarily signal trouble for brands.
Quote of the Week
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Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
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