Today’s Indie Author Weekly Update contains the most diverse content I’ve featured in a while. Enjoy these posts from Dave Chesson, Sandra Beckwith, Jane Friedman and others.
The 8 Best Self Publishing Companies of 2019 by Dave Chesson: “You’re done. No more long nights and sleepless days. No more worrying about potentially gaping plot holes. All that’s left is to publish (and a victory beverage, of course). Easy enough, right? Wrong. Publishing–especially self-publishing–can be a very daunting task. There is a lot to consider and one false step can lead to a very poor introduction for your book into the world.”
3 Book Marketing Myths to Avoid from TheBookDesigner.com by Sandra Beckwith: “Urban legends aren’t limited to horror stories, though. In the book publishing industry, a better term for them is “myths,” and there are a lot of book marketing myths. They spread from author to author quickly thanks to online groups and social media. Authors believe and accept them automatically, probably because they see the myths repeated so often.”
The Ultimate Guide to BookBub Ads from BookBub Partners: “Online advertising can be an extremely effective way to boost book sales and get discovered by new readers. However, running successful ad campaigns can be challenging because there are many variables to adjust and lots of decisions to be made. To help you navigate these decisions and create campaigns that will meet your goals, we’ve compiled all of our blog posts with tips, guidance, and strategies in one place!”
Simple Tips for Formatting Book Blurb on KDP Dashboard for Print & Ebook from Alliance of Independent Authors and by Rob Johnson: “I know I’m not alone in this, but one of my least favourite aspects of the writing life is having to come up with the book blurb for my sales page. I remember the British playwright David Hare being interviewed a few years ago, and he was asked what his new play was about.”
Beta Readers: Who, When, Why, and So What? from Jane Friedman and by Barbara Linn Probst: “If you’re reading this essay, you’ve probably heard the term beta reader. Although some people do offer beta reading for a fee, the term usually refers to unpaid non-professionals who give feedback on writing prior to publication. Unlike critique partners, there’s no requirement to exchange manuscripts; unlike editors, there’s no expectation that beta readers will have advice about how to fix whatever weaknesses they find. They’re civilians, proxies for our future readers. Typically, they’re people we know, if not personally, then through a friend or writing community. We trust them enough to test our books on them and (presumably) listen to what they have to say.”
Quote of the Week
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Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Online Book Marketing Strategies for Writers