Welcome to the Indie Author Weekly Update. You’ll find information on blogging, Facebook, and book marketing. I hope you enjoy all of the posts this week.
And if you live in Northern California, I hope you are dry and safe.
How to Write for a Blog: 10 Tips for Writing Strong Web Content by Anne R. Allen: “These days, pretty much all writers need to learn to write Web content. Yes, even if you’re a Victorian romance author whose readers care more about reticules and spatterdashers than retweets and SEO. Even if you don’t have your own blog. Any website needs content. Plus you may want to plan a blog tour to promote your book launch, or guest on a blog for visibility. (Guest blogging is one of the best ways to market your book for free.)”
10 Facts about Americans and Facebook by Pew Research Center: “It’s been 15 years since the creation of Facebook, a platform that revolutionized social media in the United States and around the world. While Facebook remains immensely popular – and highly profitable – it has attracted scrutiny in the U.S. in recent years because of concerns over its ability to keep users’ personal information private and its role in the 2016 presidential election.”
Facebook Announces New Themed Stickers and Frames for Women’s History Month from Social Media Today: “Following on from the themed stickers and tools launched to mark Black History Month on both Snapchat and Instagram, Facebook has this week announced a new set of visual tools for Women’s History Month in March.”
Planning Your Own Book Launch from Writer Unboxed and by Sophie Masson: “Your book is coming out soon and you want to mark its entry into the world. You don’t want it to just slide out unnoticed amongst the serried ranks of ‘New Releases’ in the bookshops. You want it properly launched. But your publisher isn’t keen to do a launch. ”
Marketing: Think of Your Readers’ Tastes & Habits, Not Your Own from the Alliance of Independent Authors: Self-Publishing Advice Center and by Jill Marsh: “Bestselling crime writer JJ Marsh, based in Switzerland, describes the light-bulb moment when she realized that marketing wasn’t about her, but about her readers, and describes how this became a turning point in her fortunes as an indie author.”
Quote of the Week
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Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
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