When was the last time you analyzed your social media presence?
I mean really took a good look at it.
Once we set up our social media profiles and pages, we get so absorbed or even harried about keeping up with our postings that we forget to review our:
- banner images
- overall review of our updates
- return on investment (ROI)
So, let’s talk about these items.
Steps to Improving Your Social Media Presence
Social Media Avatars
When was the last time you updated your avatar?
If you took a selfie in the past or had a friend snap a picture of you, it’s time for you to hire a professional to take some shots of you.
While she’s at it, have her take a picture of you writing and reading. And in other poses as well. You can use these additional shots on the back of your book.
Remember, an avatar needs to be a close-up shot of your head. Don’t wear sunglasses or hats when you take this picture. They will obstruct an image of your beautiful self and won’t let your readers see you clearly.
Banners Are Critical to Your Social Media Presence
Don’t ignore social media banners (header on Twitter) and just put up anything. Use Canva.com to create your banners or use a graphic artist at Fiverr.
I don’t recommend that you fall for the $5 deals. Spend some money and pay at least $30 per image.
Here’s a beautiful Twitter header that I’m certain Joanna Penn hired someone to create:
Here’s mine. It’s not too shabby, eh? I used Canva.com to build it.
Keep in mind that your banners needn’t be static. On Facebook, for example, it’s a good idea to change the images quarterly.
I know that Joanna will change her Twitter headers when she runs a promotion or when she launches a new book.
My header image above is for the two books I market the most, especially Social Media Just for Writers. In reality, it’s time for me to create a new header and new banner images for the rest of my social media. I’ve used this version for quite some time, so this post is a good reminder for myself. 😎
Is Your Social Media Bio Still Current?
When was the last time you revised your bio? Keep in mind your bios need to be identical on all social media platforms. That rule applies to avatars and banners as well.
I haven’t changed my bio in a while, but I’m still happy with it. It includes my mission for authors, describes what I do, and most importantly, it has a call to action to sign up for my email course.
Your bio should also include a call to action to sign up for your email list in your bio.
Did you write a new book? Your bio should include its title. Are you offering a new freebie? Pitch that in your bio.
I like British thriller author, Mark Dawson’s bio:
The author of the John Milton and Soho Noir series. For free copy of my best-selling novel THE BLACK MILE join my list at http://eepurl.com/Cai5X
Go to Twitter and Facebook, search for your favorite authors or writers you admire, and review their bios. Then mimic the best ones.
Review Your Social Media Updates
Now it’s time to scrutinize your social media posts.
Does every tweet have an image? Do you always add pictures to your Facebook updates? Images increase engagement so don’t even think about posting anything online without adding an image or video.
Next, how often do you post updates? On your Facebook page, it’s ideal to post updates twice a day. At least, post once daily.
On Twitter, I post at least seven times daily. I suggest you at least tweet five times daily. Remember, don’t use those tweets to talk about yourself. Promote the books of your colleagues and your followers’ tweets.
On Instagram, post once daily or at least four times a week.
Constant Contact recommends that you pin images on Pinterest at least five times a day but not more than ten. I only pin images when I publish my blog posts. In between those days, I might pin a few photos a week.
What Is Your ROI?
You spend a good deal of time updating your social media profiles and pages, right? So you need to determine what your return on investment is.
Don’t measure your ROI based on your book sales. This is why: there are many elements to book marketing that include advertising, your Amazon copy and categories, your email marketing, blog tours, and other strategies.
Look at your ROI in terms of engagement. Facebook pages, Twitter, Instagram business accounts, and Pinterest business accounts provide free analytics. Take advantage of them to determine if you need to change what you’re doing or if your updates are working.
A simple way to boost engagement on Facebook would be to purchase advertising. Be sure to test some ads with your selected custom audiences.
Are your social media profiles up to date?
Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.
Well written, well researched – well thought out. This book is a must have!
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Online Book Marketing Strategies for Writers