When it comes to book marketing, there are some experts I rely on.
You see, we’re all too busy to suffer through a bloated email account with notices of blog posts and products for sale mixed in with missives from friends.
So probably like you, I limit incoming email as much as possible.
What you’ll find below is a list of blogs you’ll want to subscribe to. There are more blogs that are worthy as well but I thought I’d cut my list off at an easy dozen.
Here’s my list of experts I follow.
Jane Friedman is perhaps one of the smartest people in publishing today. She’s been featured on The New York Times, The Washington Post, NPR, PBS, CBS, the National Press Club and Publishers Weekly. She previously worked with Writer’s Digest. She teaches, is often a keynote speaker at writer’s conferences, and writes books. Her blog is among the most read in the industry.
Joel Friedlander has a wealth of information about self-publishing, and for years he frequently shares all that he knew on his blog. These days, he usually blogs once a week and has an expert in author publishing write a post on that publishes on Thursdays. His blog eventually launched another business, Joel’s book design templates. https://www.bookdesigntemplates.com
Thriller author Joanna Penn readily shares her vast amount of writing, publishing, and marketing experience with her readers and listeners. Joanna has been blogging for quite some time, and she started podcasting back when it was known as audio. Her podcast, well worth subscribing too as well, features every great expert in the industry. If you read and listen to Joanna often enough, you’ll soon be a bestselling author as well.
Started by traditionally published Orna Ross, Alli is a global, professional association for authors who self-publish. The organization brings together authors, services, and trusted industry professionals and offers educational opportunities for its members. Be sure to subscribe to its blog.
Author and book marketing expert David Gaughran always seems to know what’s hot in author marketing. He’s written excellent posts on BookBub ads, Facebook ads, and Amazon ads. If you want to learn how to become an expert book marketer, pay close attention to this guy. His books include Strangers to Superfans and Let’s Get Digital.
Yes, Anne can have a snarky tone to her writing, but that won’t dissuade you from reading her blog, which she publishes with Ruth Harris. So far, she’s written 21 books and so has sage advice on writing, which she shares on her blog. Guests fill in on the other weeks with marketing advice. This is a must-read blog.
Penny Sansevieri runs her company, Author Marketing Experts, with her five employees. You’ll find her speaking at writer’s conferences around the country throughout the year because she’s an authority on author book marketing strategies and Amazon. She shares those strategies on her popular blog.
BookWorks is an international organization developed to help self-publishing authors prepare for publication. It also has a blog, and its writers include Joel Friedlander, Penny Sansevieri, Carla King, and Dave Chesson. Subscribe to this blog to keep abreast of what’s new in publishing and author marketing.
Dave Chesson is the face of the company of 16 who produces the blog, podcast, and the company’s signature tool, KDP Rocket, a software that helps authors validate book ideas. The blog posts are lengthy, providing in-depth coverage of the topics. Dave is also an author of military science fiction books.
If writing advice if what you’d like, be sure to read Elizabeth’s blog. I especially love her “Twitterific” links that can include links to posts on writing, marketing, creativity, and inspiration. Writer’s Digest named her blog as one of the best 101 blogs for writers. She is a bestselling cozy mystery author.
I became aware of Gill Andrews six months ago and have since subscribed to her blog. I’ve learned a lot from reading her posts. If you want people to notice you and your books, make sure you have the best website you can. Gill can help you achieve that. And if you don’t want to hire her, just read her blog posts.
Whether you want to know how to improve your BookBub ad or find creative ways to launch your book, you’ll find answers on BookBub’s blog. I always look forward to the next installment and so will you.
Were you surprised by anyone on the list? Did I not include someone you follow? Please let me know in the comments below.
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Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Online Book Marketing Strategies for Writers