Not seeing as much engagement as you’d like?
Everyone has that complaint from time to time. Even I do. (Yes, me!)
Tips to Improve Your Social Media Updates
There are many ways you can boost engagement and feel better about your social media updates.
Shall we get into the meat of this discussion? Let’s!
Here’s my list of tips to increase engagement on all of your social media posts.
- Always post images. Always. It’s easy to do on Instagram and Pinterest because, obviously, if you don’t have a picture to post, you don’t have anything to post. So I’m talking about all of the other platforms, such as Facebook, Twitter, LinkedIn, Google+, etc. We can reverse the order of this tip and put it this way: never post anything on social media without including an image or a video. According to CoSchedule, images increase retweets by 150%, and according to KISSMetrics, Facebook photos attract 53% more Likes and 84% more click-through rates than text posts. Besides, Facebook makes it easy to turn a text post into an image post with its array of color backgrounds for your status updates.
- Share quick tips with your followers and fans. Remember that Facebook posts limited to 80 or fewer characters receive 65% more engagement. Yeah, this is another example of when less is more.
- Ask questions. If you go to a party and ask questions, people will love you, right? The same dynamic works on social media.
- Comment on current events such as Warriors basketball season starting 8-), updates from the World Series, or any issue that is fun and not too controversial. They can even be personalized. Did you take a hike last weekend or win a race? Post images.
- Post humorous memes. People love these.
- Give away a free eBook for the best photo caption to a funny or ambiguous image.
- Share a thought or image that moves you.
- Get personal. I tend to like to not be too personal online. It has to do with my comfort level. But the few times that I am less private, engagement soars. So, self-reflect before your self-reveal and then decide if you’re comfortable being more personal and opening up more often. People want to get to know the author behind the books they read.
- Share a photo from your past and post in on Thursday with the hashtag #ThrowbackThursday. Author Mark Dawson does this all the time on Facebook.
- Buffer reported that to make a tweet more popular, focus on length, nouns and verbs. Don’t focus on mentions or hashtags. Also, use positive words and use an indefinite article such as A or An.
- Use emoticons. People love these, and they aren’t going away. I use them sparingly in my business-related emails, but I do use them.
- Don’t over-promote yourself. Let’s return to the party analogy I mentioned earlier. Nobody — and I mean not a single person — likes the guy who only talks about himself. It’s a turnoff, right? What you need to realize is that marketing isn’t about your or your books or your blog posts, or your courses. It’s about the benefit. What benefit do readers derive from your books? Even when you focus on the benefit, you still have to do your marketing sparingly. Promote other authors. Promote your readers. Share or retweet what they post. Leave comments on their updates. Marketing is never about you. Sure, you want to sell books, but you won’t get sales by over-promoting yourself. You’ll get sales if you promote other authors, do things for your readers, learn about your readers, answer their questions, and ask them questions. Got it?
- Develop content aligned with your marketing objectives. Otherwise, you’ll just be guessing in your marketing and never know for certain what to post.
- Run polls and surveys. That’s right, ask your fans and followers what they want to read by your on your blog and in your books, and what they prefer to see on your social media profiles.
- Engage in conversations. You can ask questions, and you need to answer questions when readers ask questions. Look at your news feeds and take time to share, retweet, and leave comments.
- Sharing images is the first step, making sure that they are correctly sized is the next. Don’t use an image designed for a Twitter post on Facebook and vice versa. Resize images according to the platform’s preferred image dimensions.
- As best as you can, make sure that all of your images are the best they can be. Never settle for boring.
- Everyone loves a smile, right? Well, it turns out that on Pinterest smiling faces get more saves.
- Leverage popular phrases or slogans. During the World Cup a few years ago, “because of fútbol” was a favorite phrase. On Twitter, Monday Motivation and Wednesday Wisdom are hashtags that are always used on those days. These sayings can surface suddenly and be time-limited in their popularity. Use them while they’re hot.
- Be consistent in your blog images. Always use the same size for the image at the top of your blog post and use the same fonts.
[clickToTweet tweet=”Facebook posts limited to 80 or fewer characters receive 65% more engagement @CaballoFrances” quote=”Facebook posts limited to 80 or fewer characters receive 65% more engagement @CaballoFrances”]
I wrote a post titled Social Media Strategy for Authors Plus 4 Tweets to Never Send that’s been popular. In that blog post, I mentioned these additional tips:
- Start with an audit of your present social media networks. Then you’ll know where you stand, where you need to improve, and how to improve your engagement.
- Establish clear goals.
- Invest the time in blogging at least once a week.
- Take time for blog tours when launching a book.
- Write guest blog posts for high-trafficked blogs.
- Sign up for the social media networks that matter most to your readers.
I suggest more tips in the post.
[click_to_tweet tweet=”Photos attract 53% more Likes and 84% more click-through rates via @CaballoFrances” quote=”Photos attract 53% more Likes and 84% more click-through rates “]
Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.
Well written, well researched – well thought out. This book is a must have!
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Online Book Marketing Strategies for Writers