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Wouldn’t you love to know which words are the most retweetable?
Can’t you see yourself? There you are, soaring above the competition, racking up shares (does anyone really use the word retweet anymore?).
Ah, can’t you just taste the glory? You’d be a Twitter rock star, right? A member of the Twitterati.
Well, not exactly. You’d still have to figure out how to use the most retweetable words in every tweet.
And you’d feel a little like James Joyce who, legend tells us, struggled with what order to place his words. (Now doesn’t that explain Ulysses?)
Well, a part of your struggle has been fixed. We do know what the most retweetable words are, and that’s half the battle.
20 Most Retweetable Words and Phrases
The 20 most retweetable words or phrases for engagement and retweets, according to Dan Zarella, author of The Science of Marketing, are the following:
- please retweet
- social media
- how to
- blog post
- check out
- new blog post
Below are my thoughts on some of these words and phrases along with some Twitter tips for writers.
Updated Thoughts and Twitter Tips
You– “You” is an easy word to include in tweets, which are often headlines for blog posts unless you’re conversing with someone. You already know that the word “you” is important for search engine optimization on your website because you want to talk directly to your reader. And using the word “you” in blog posts can be smart. So it makes sense that “you” would top this list.
Twitter / social / social media / media– Isn’t it kind of narcissistic that among the top words on Twitter would be the word Twitter and some of the possible variations of social media? But, hey, #TwitterTips is a hot hashtag on Twitter, so if you’re not a nonfiction author writing about social media, or if you’re not a fiction author wanting to help out your colleagues by teaching them something new on Twitter or social media, well, you’re out of luck. 🙄
Never Ask for Retweets of your Tweets
Retweet– Now, Dan Zarella wrote this list some time ago and since that time, which seems like ancient history on social media, I think most people have stopped using the word retweet. I just did a quick check on Twitter and the people who still use it, well, shall we say probably aren’t our friends or followers? I found this tweet: “
#Retweet and i will dm u a number then u must answer my question.” Pretty dumb tweet, right? I say, stop using the word. Conversation continued below …
Please / please retweet– Don’t we know that it’s no longer cool to ask for retweets just like how asking for Likes on Facebook can summon a death knell upon your status update? I used to advise, “Ask for retweets, but don’t overdo it.” Now I say, “Do not ask for retweets. It looks like begging.” Also, nowadays, asking for a retweet will get you fewer shares. And if you’re not calling retweets shares, as in that you for sharing or thanks for the shout out, drop the retweet word altogether starting now.
Post / blog / blog post / new blog post– Now, “new blog post” is a great thing to say on Twitter. It alerts your followers to the fact that a blog post you’re tweeting about is new stuff. We all love new stuff, right? We don’t mind the older posts if they’re still relevant, but we salivate over new blog posts that are relevant and are interesting or fun to read because we all seem to suffer from FOMO (Fear of Missing Out).
Got Free Stuff? Tell Everyone in Your Tweets
Free– By all means use the word “free.” You can even attach a hashtag sign to it, as in #free. Readers want to know about free books and free stories and free giveaways, although my last example is duplicative because giveaway implies that a book is free if you catch my drift. Anyway, use the word free in tweets when applicable.
Great / top– I used to use the word “great” in my retweets as in “Great new post from @annerallen.” It was my way of saying, “Hey, everyone, check out this post because it’s new, relevant, and you’re either going to love it or need the information to rock your book into higher sales.” I’ve stopped using the word great, but this list reminds me that I need to start using it again. I’ve never used the word top, however. Hmm. Perhaps you can use it in a post titled, for example, “Top 10 Ways to Engage Your Facebook Audience.”
How-to Posts Are Popular
How to– “How to” is another one of those phrases that will give a blog post some oomph. So it makes sense that it would be a good phrase on Twitter as well.
Check out / help / follow– I like the phrase “check out.” In fact, I use it a lot on Facebook but for some reason don’t use it on Twitter. That’s got to change. I like it when people say, “Check out this post from @CaballoFrances.” “Help” can be another good word, as in “Need Help? It’s Here with These Hot Twitter Tips.” I have no idea why the word “follow” made this list.
10– When writing headlines for blog posts, it’s important to include a number whenever you can. I’ve always read that uneven numbers are the best for blog posts, so it perplexes me that the number ten made this list. But, hey, use it and see what happens.
Please– This word also perplexes me but Dan Zarella studies this stuff so he must have a reason. Trying using it and see what happens.
Don’t forget to leave a comment with words you think should have made this list and that work for you.
Well written, well researched – well thought out. This book is a must have!
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web