Every post in this week’s Indie Author Update is worth reading and following up on the tips included. The BookBub article isn’t new but oh so worth reading again!
I hope you have a wonderful weekend.
13 Ways to Promote Before Publication from Writer Unboxed: “For a self-published author, a swell of preorders can trigger algorithms that wake retail sites like Amazon to your book’s presence. This makes it more likely that a book will appear in “hot new release” lists, which can increase not only preorders, but post-publication sales and even name recognition.”
How to Teach Yourself Copywriting (on a Shoestring Budget) by Henneke Duistermaat: “Have you tried to learn copywriting by reading blog posts? And does it seem hard to apply the tips? As if your knowledge is a little disjointed? Teaching yourself copywriting can feel like a difficult task. But it doesn’t need to be so hard, if you apply a solid system.”
Not new but worth reading again: 119 Book Marketing Ideas That Can Help Authors Increase Sales from BookBub: “Whether you’re an author, a marketer at a publishing house, a publicist, or anyone else looking to sell books, there’s a wide array of book marketing tactics you can use to amplify a book’s exposure and reach more readers. To spark inspiration and get those creative juices flowing, we put together 119 book marketing ideas.”
How to Use the Amazon Algorithm to Sell More Books from TheBookDesigner.com and by Alinka Rutkowska: “Before we get started it’s important to realize that Amazon is not a traditional bookstore, rather it’s a search engine, in many ways similar to Google.”
What’s an author platform? Part 2 by Sandra Beckwith: “The more you’ve done, the stronger your platform. A strong platform will make you more attractive to a publisher, but even if self-publishing is your best option, you still need that platform. You want an audience waiting for your book. No audience = no sales.”
Quote of the Week
Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.
I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web