I really had to work hard at weeding down the posts for this week’s Indie Author update. There were so many great ones! The post on growing your email list from The Digital Reader is a must read. Don’t miss it!
3 Tools to Target Media Topics for Your Pitch by Chris Well: “If you want the world to take you seriously as an author, stop talking about your book and start showing that you know your stuff. When you focus on your expertise—instead of your book—people stop rolling their eyes and start paying attention.”
Grow Your Author Mailing List with These 7 Essential Tools from The Digital Reader: “You’ve heard over and over that the best way to promote your author career is a robust mailing list. This is true no matter the product, the business model, or the industry. A mailing list is important, but have you ever considered whether you are using all the available tools to grow your mailing list?”
62 ways to improve your press releases from Articulate Marketing: “There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran who wants to put them out of their misery). What is needed is not execution but reform. Here are my tips and suggestions for doing it.”
How to Sell More on Book Markets other than Amazon from Dave Chesson: “One subject that has come up a lot in this podcast is the advice of not putting all your eggs in one basket. Amazon may be at the top when it comes to the book market, but newer platforms for people to sell their books on are emerging and making your book available on those platforms can increase your sales.”
Book Marketing: 7 Avoidable Rookie Errors for Indie Authors from Alliance of Independent Authors: “Any indie author who has ever self-published a book has been there: regretting the wisdom of hindsight highlighting an error of judgment that has hampered the marketing potential of their new book.”
Ways to Reach Your Niche Audience from BookWorks: “Writing for a narrow niche audience can feel daunting, overwhelming, and discouraging. However, through both of my book launches, I have found it quite exciting, empowering, and satisfying. There are people out there who want to read your book. As I pound pavement, knock on doors, reach out, and fling my book out in to the world, I trust that I will connect with who I am supposed to connect with as long as I do my part. What’s that? Leave no stone unturned and have patience with the process. Relationship and adding value to others are, in my humble opinion, the key to lasting and worthwhile success.”
Quote of the Week
Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.
I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web