This week’s Indie Author Update focuses heavily on Facebook for obvious reasons. Be sure to read the post by Charlie Warzel, the first one in the group of Facebook stories below. And of course be sure to read the first post I mention below by Written Word Media because it’s brilliant.
Have a great weekend!
How to Get Amazon to Sell Books for You from Written Word Media: “You may have heard authors and other publishing professionals talk about the Amazon algorithm and how it impacts their books. In this article, we break down what an algorithm is, how the Amazon algorithm works and how it impacts you as an author. Before we begin: Don’t be intimidated by the terms you see. Everyone can understand how this works. And, as an author who is aiming to sell more books on Amazon, it is important that you understand what’s going on behind the scenes.”
Lead Magnet Checklist: 5 Must-Have Features of a Crazy Effective Lead Magnet by Gill Andrews: “The time when people were downloading free ebooks in masses is long over. Lead magnets aren’t hip anymore. These days everyone and their grandma has a ‘Download free ebook’ button on their page. For you as a business owner, it became much more difficult to get those email addresses, get your new subscribers to open your emails and engage with your content. But difficult doesn’t mean impossible.”
How to Get Algorithm-Busting Engagement on Facebook [Podcast] from Chris Syme: “In this episode Chris and Becca interview author Shawn Inmon for tips on how he built his Facebook page from 86 fans to over 3000 by being consistent, persistent, and personable. And, spending less than ten dollars a month.”
Social Media Phobic? Facebook is (Still) Your Friend from Writer Unboxed: “For sure, our collective conscience would be cleaner and we’d all be a lot less distracted without it. Some of us would probably even feel a vengeful twinge of self-righteousness seeing Zuckerberg and his cohorts caught at last with the smoking gun that proves their invention is not only bad for us, but just downright bad.”
Facebook in the News
There were a lot of stories published about Facebook this past week; the ones below are among the best I read.
Facebook Has Had Countless Privacy Scandals. But This One Is Different. by Charlie Warzel: “Facebook’s Cambridge Analytica scandal has everything: peculiar billionaires, a once-adored startup turned monolith, a political mercenary who resembles a Bond villain and his shadowy psychographic profiling firm, an eccentric whistleblower, millions of profiles worth of leaked Facebook data, Steve Bannon, the Mercers, and — crucially — Donald Trump, and the results of the 2016 presidential election.”
Now would be a good time for Mark Zuckerberg to resign from Facebook from TechCrunch: “Facebook is at the center of a dozen controversies, and outrage is peaking. The social network has failed again and again at expanding beyond a handful of core features. Doubts of its usefulness, and assertions of its uselessness, are multiplying. A crisis of confidence at multiple levels threatens the company’s structure and mission. Now is the time for Mark Zuckerberg to spare himself the infamy and resign — for Facebook’s sake and his own.”
Mark Zuckerberg’s Reckoning: ‘This Is a Major Trust Issue’ from The New York Times: “For much of the past week, Facebook has been embroiled in a controversy involving Cambridge Analytica, a political consulting firm with ties to Donald J. Trump’s 2016 presidential campaign, and how the firm improperly obtained and exploited personal data from 50 million Facebook users.”
Can We No Longer Trust Facebook? by David Meerman Scott: “There’s a growing #DeleteFacebook movement as well as congressional scrutiny. No, I’m not going to abandon my Facebook accounts like Elon Musk did with the company pages for Tesla and SpaceX. But I am using Facebook a lot less. I used to go to Facebook every day. Now I’m only there a few times a week. Not because of the news but because I find the platform much less useful than I used to.”
Quote of the Week
Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.
This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Practical tips for marketing your books on the social web