Congratulate yourself if you answered yes to those questions.
Now, here’s my follow-up question: Have you started using Pinterest yet?
According to Alexa, Facebook is the third most trafficked website (following Google in first place and YouTube in second place), and it can be grand for nurturing relationships. But as writers, especially if you write romance, women’s fiction, or family saga, you can’t afford to ignore the power of Pinterest.
Pinterest is so good at sending traffic to blogs and book sales pages that we can no longer afford to think of this social media platform as a “woman’s” platform. (I mean, have you seen the pictures of muscle cars there not to mention men’s workout clothes?)
Statistics Prove the Effectiveness of Marketing with Pinterest
Check out these statistics for how well Pinterest can drive traffic to your blog (or any other landing page):
- A pin is 100 times more spreadable than your average tweet, according to Kissmetrics.
- Per Search Engine Watch, Pinterest pins deliver two site visits and six page views on average, plus more than ten re-pins – and this can continue for several months.
- The life of a pin (an image) is one week. Compare that to five hours for Facebook and 24 minutes for Twitter. Source is Tailwind Blog
If you haven’t started using Pinterest, open an account. If you use Pinterest, you’ll find these tools for writers helpful.
8 Tools for Writers Who Use Pinterest
For $24/month, you can use Viraltag to schedule and post images to ten social profiles including Pinterest, Tumblr, Twitter, and Facebook. Upload and schedule multiple posts at once – plan for an entire week or even an entire month. Viraltag also connects directly to your Google Drive and Dropbox accounts to pull content in bulk.
Everypost starts with a free post on one platform. For $9.99/month, you can post to ten social media channels. One of the platforms you can schedule your images to is, of course, Pinterest. You can also use Everypost to find visual content to post.
If you select the Awesome plan, which costs $10/month, you can schedule updates to Pinterest as well as Instagram, Google+, LinkedIn, Facebook, and Twitter.
Use this app to schedule images on both Pinterest and Instagram. You can get started on this application for free and decide whether or not you like it. You can also use this application to discover content to post. A real plus.
Chrome Extensions for Pinterest Make Pinning Effortless
If you navigate to Chrome’s extension store, you’ll find these tools.
When you add this extension to your Chrome taskbar, you’ll be able to save any idea or image you fine on the web so you can easily get back to it later.
Enjoy using Pinterest Chrome Extension. This app will launch the Pinterest official website.
Use this Chrome extension to sort Boards, create board groups, and do it all “automagically.” The extension promises you less clutter and more pinning.
It’s a simple Chrome browser extension to make it easy to take a screenshot of any web page then share it on Pinterest.
Want to learn more about using Pinterest to drive traffic to your blog and landing pages? Get Pinterest Just for Writers for $5.
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Practical tips for marketing your books on the social web