This week’s Indie Author Update ranges in topic from social media to book marketing to Facebook. I hope you enjoy the range in topics!
The Writer’s Guide to Social Media Organization from Writer Unboxed: “Today’s writer is busier than ever, and social media can be demanding. Writers have established goals, developed a brand, and know their readers. The best way to stay on top of our career is to incorporate organizational skills into social media. I continue to explore methods to use social media effectively and efficiently. I believe social media can be handled in thirty minutes, leaving us free to do what we do best for the rest of the day—write. Here are 7 ways I’ve learned to categorize social media into a manageable—and enjoyable—process.”
12 Holiday Book Marketing Ideas for Indie Authors by Penny Sansevieri: “On the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing! In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement in order to get more holiday sales and definitely more exposure before Christmas.”
67 Top Tools for Writers and Bloggers in 2018 from Write to Done: “It’s often been said, you’re only as good as your tools. And even though a keen mind and an even keener pen (or computer these days) are still the main tools of a writer or blogger in 2018, there are others out there. Which is the problem. How do you know which to use? If you tried them all, you’d never write or publish a thing. And if you ignored them all, well, that’s not a smart move either. The serious writer or blogger of today needs to know where the advantages are, what the competition is using.”
How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users? Just imagine: 1 percent of that amount and you’re looking at more than 20 million users.”
Increase Engagement in Your Marketing with Visuals from Joel Friedlander and Frances Caballo: “You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement. As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images 60,000 times faster than text.”
The Complete Guide to Ebook Distribution by Ricardo Fayet and from Reedsy: “At Reedsy, our goal has always been to help authors through every stage of the publishing process, from the actual writing down to the marketing and promotion. However, if there’s one thing our marketplace can’t do, it’s the actual publishing of the book. By that, I mean pressing the button that puts your book up for sale on Amazon — and other retailers.”
News from Goodreads: The Book Giveaway Program Expands in January 2018: “We’ll be introducing our new Goodreads Giveaways program on January 9, 2018, offering even more powerful book marketing benefits that authors have been asking for. Our new Goodreads Giveaways program includes two packages, Standard and Premium—you can learn more about them below. And for the first time, Kindle Direct Publishing authors can run giveaways for Kindle ebooks—a feature previously only available to traditional publishers.”
Quote of the Week
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Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Practical tips for marketing your books on the social web