This week’s Indie Author Update covers everything from social media marketing to growing an email list to guest blogging. I’m sure that in the posts below, you’ll find some that speak to you right now.
You’ll want to sign up for the Amy Collins webinar this month. The sign-up link is at the bottom of this post. Amy is awesome and a wealth of knowledge.
Indie Author Updates
How to Tame the Social Media Beast by Chris Syme: “When it comes to book marketing, there is no bigger potential time waster than social media. There are approximately 210 social media sites listed on Wikipedia (global numbers). Of those 210, there are about ten that you can probably name and of those ten there are three to five that authors feel they have to be active on.”
Are You a Swan? How to Overcome Book Marketing Overwhelm from TheBookDesigner.com by Belinda Griffin: “Have you ever had so much to do you don’t feel able to do anything at all? Ever felt so busy with book marketing that your head starts to spin and you need to lie down? I can assure you, sleeping doesn’t help cross anything off the to do list, but it can temporarily still the mind.”
9 Quick Ways To Grow Your Email List Using Social Media from Adam Connell: “When you think about growing your email list, a lot of advice focuses on inbound strategies. These may include opt-in forms all over your site, content upgrades placed strategically on popular content, or guest posts to bring in new traffic. But, there’s a whole arena online filled with your target audience that you’re probably ignoring. It’s social media. And yes, you can use social media to grow your list, but it will take some planning on your part since each social media platform needs different strategies.”
Forget going viral. Here’s how to create work that lasts forever by Ryan Holiday: “Most people are focused on hits. They want to write a bestselling book, create a blockbuster movie, make hit products, create hit articles that do millions of views. This is understandable. It’s also a mistake. The economics of most creative industries show that the money isn’t in hits. At least not directly and not how you might understand it from watching an episode of Entourage or Empire. Actually, the money is in the library—the backlist of dependable titles that make money year in and year out.”
6 Twitter Secrets For Writers You Need to Know! from Positive Writer: “Writers use Twitter to engage with their readers, to promote their content and to talk to other writers. In this post I present to you six time-saving secrets that will help you get started on Twitter today!”
5 Myths About Email Marketing for Authors from Tim Grahl: “This post is a lead-in for Tim Grahl’s free email marketing course. I’m including the post because it’s excellent and well worth reading.”
Twitter’s testing a 280-character limit for tweets from The Washington Post: “Twitter chief executive Jack Dorsey last year made a definitive announcement about the company’s famous 140-character count amid rumors that the firm would substantially relax the limit. “It’s staying,” Dorsey told the “Today” show’s Matt Lauer. “It’s a good constraint for us.” On Tuesday, the company took it back — for some people, at least.”
Quote of the Week
Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.
Practical tips for marketing your books on the social web
Amy Collins is the President of New Shelves Books, one of the largest book sales and marketing content providers in the US. Join us for a webinar on November 15 at 2 pm PST / 5 pm EST. Amy will talk about Amazon rules, tips, and sales successes.